"Laundry Detergent" Essays and Research Papers

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Laundry Detergent

Running head: LAUNDRY DETERGENT Laundry Detergent October 9, 2011 Jessica L. Kelley Principals of Marketing Bennett Hirsch American Continental University                       Abstract From my research and what I have learned, there are three marketing environment forces that will impact laundry detergent.  The paper describes each and analyzes why and how it will impact laundry detergent.  It also goes over the strategies to overcome the threats.                     ...

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Tide vs. Generic Detergent

“Team Marketplace Assignment” “Tide vs. Store Brand” Laundry detergent is a very necessary item and can be found in many varieties at local grocery stores. However, some brands tend to overpower others. During our team marketplace assignment we compared two different detergents at two different locations. We compared Tide and the generic brand detergent at both Harris Teeter and Food Lion. We compared the differences and similarities of each brand. We also observed the positioning, prices, promotions...

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Rin Detergent Case

Evaluation Lever marketing strategy was designed to penetrate the laundry soap segment of Pakistan Soap Market with its Laundry detergent bar, RIN. The overall objective of the marketing planning was to differentiate and position RIN, a non-soap detergent bar, as a fabric washer that gives consumers a superior cleaning power with much less effort than what is currently obtainable in the market. Lever ‘s seeks to gain an entry into the laundry soap segment where it currently does not have product offering...

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P & G Korea - Detergent Division

centered around the question of market share. P&G and Unilever are the two major market shareholders in the Korean detergent industry holding 80-85% of the total market share. The remaining 15-20% of the market is held by low-priced local Korean brands. There are no new markets either company can tap for further market share since most Korean households already use laundry detergent, making the market saturated. Other than peripheral chemical changes claimed to be “improvements”, there are no major...

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Moringa Oleifera as an Alternative Detergent

1 Chapter 1 THE PROBLEM Introduction This study about Moringa Oleifera enables the creation of a new homemade detergent and its target to clean fabric and furniture. This study will prove that even vegetables like Malunggay can also be used as house cleaners. This study will try to improve the cleaning powers of the other commercial detergents by adding malunggay extract to it. It will prove that the power of malunggay is not limited and this will prove people wrong. They think malunggay...

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Marketing Mix

product Xtra laundry detergent over Gain laundry detergent. By learning about the 4P’s in the marketing. I chose to do my marketing report on Xtra laundry detergent. It is interesting to me because maybe people don’t really pay attention to how much money they spend on laundry detergent. Today I will explain to you in my own words the four characteristics of each element of the marketing mix price, product, place and promotion. First is my product is called Xtra laundry detergent. I use all the...

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Detergents A detergent is a surfactant or a mixture of surfactants with "cleaning properties in dilute solutions."[1] These substances are usually alkylbenzenesulfonates, a family of compounds that are similar to soap but are more soluble in hard water, because the polar sulfonate (of detergents) is less likely than the polar carboxyl (of soap) to bind to calcium and other ions found in hard water. In most household contexts, the term detergent by itself refers specifically to laundry detergent...

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Boston Consulting Group Matrix of Procter & Gamble’s Tide Detergent

 Boston Consulting Group Matrix of Procter & Gamble’s Tide Detergent The Boston Consulting Group (BCG) Matrix allows Procter & Gamble (P&G) to comprehend how consumers perceive Tide Detergent based on market growth and market share. P&G can utilize this information to determine if they should increase or reduce investments for their strategic business unit (SBU), Tide. This paper will discuss the relationship of Positioning, Market Share, and Marketing Research in the BCG matrix...

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Analysis of Surf Excel

Hindustan Unilever Limited introduced Surf in 1959, introducing the first detergent powder into the country. At the time, housewives used laundry soap bar to wash clothes. Surf offered them significantly better clean, with much less effort. The promise of ‘Superlative Whiteness’ – the Articulation of a great clean at the time connected with consumers and helped to establish the Brand. Surf Excel was the first national detergent Brand on TV. The Advertisement Message:- The advertisement features...

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Baking Soda Case

Corporation had four divisions i.e. Household, Beauty, Foods and International. In 2006 the company generated $150 million in net income and $558 million in profit. Household division was responsible for $400 sales and included baking soda, laundry detergents, window cleaners and disinfectant, wipes.The income statement of RBS clearly shows that a lot of income was spent on promoting the product in2006 as a result of which the product sales did not fall much in the second quarter, as compared to...

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