marketing
New Zealand Diploma in Business/Bachelor of Applied Management/Bachelor of Tourism Management MGMT.5541/5941
Fundamentals of Marketing
Assignment 1
Summer School, 2013
Due Date: Tuesday 14th January 2014
Assignment 1 - Summer School, 2013
The assignment comprises 25% of the total marks for the course.
1. Purpose
The purpose of this assessment is to: enhance and assess your knowledge and understanding of the theories, concepts and techniques discussed in the course. demonstrate skills in applying and analysing concepts to real life situations within your own context.
2. Scope
This assignment is marked out of 50. The assignment covers:
Topic One – Marketing Environments (24 marks)
Topic Two – Market Planning (26 marks)
3. Research and References
You are encouraged to consult journals, newspapers, textbooks and internet sources while working on this assignment to develop your ideas. However, the words in the written assignment which you present should be your own. All references to other works should be cited at the bottom of the page or at the end of the assignment. Clear and obvious plagiarism will be considered as a prohibited practice, as explained in the Student Information Guide Booklet.
Important: Due date and Submission
The assignment is due on: Tuesday 14th January 201 by 9.00am.
Please hand in a hard copy of your assignment at the reception of your centre, Rotorua (BITA Reception, I Block). Please also submit an electronic copy of your assignment to your tutor for evaluation and back-up purposes.
Details for electronic submission:
Rotorua: kylie.gunn@waiariki.ac.nz
Question 1
[24 marks]
Environmental Factors That Influence Marketing Decisions
(a) Every organisation must watch the ever-changing environment in which they compete. As the environment changes around the business they must adapt and respond to the changes. If they are not
Fundamentals of Marketing
Assignment 1
Summer School, 2013
Due Date: Tuesday 14th January 2014
Assignment 1 - Summer School, 2013
The assignment comprises 25% of the total marks for the course.
1. Purpose
The purpose of this assessment is to: enhance and assess your knowledge and understanding of the theories, concepts and techniques discussed in the course. demonstrate skills in applying and analysing concepts to real life situations within your own context.
2. Scope
This assignment is marked out of 50. The assignment covers:
Topic One – Marketing Environments (24 marks)
Topic Two – Market Planning (26 marks)
3. Research and References
You are encouraged to consult journals, newspapers, textbooks and internet sources while working on this assignment to develop your ideas. However, the words in the written assignment which you present should be your own. All references to other works should be cited at the bottom of the page or at the end of the assignment. Clear and obvious plagiarism will be considered as a prohibited practice, as explained in the Student Information Guide Booklet.
Important: Due date and Submission
The assignment is due on: Tuesday 14th January 201 by 9.00am.
Please hand in a hard copy of your assignment at the reception of your centre, Rotorua (BITA Reception, I Block). Please also submit an electronic copy of your assignment to your tutor for evaluation and back-up purposes.
Details for electronic submission:
Rotorua: kylie.gunn@waiariki.ac.nz
Question 1
[24 marks]
Environmental Factors That Influence Marketing Decisions
(a) Every organisation must watch the ever-changing environment in which they compete. As the environment changes around the business they must adapt and respond to the changes. If they are not