Introduction In Malaysia‚ most of the employees are from Gen-Y generation. They have skills‚ education background and other characteristic that needed by an organization in order to move forward. With the knowledgeable they have‚ Gen-Y tend to become job hopper which have make them change job frequently in a short term to seek other jobs with a greater promotion. This trend has been practiced by them to satisfy themselves as a reward for their time sacrifices with study for years. There is no denying
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When dealing with the Baby Boomer generation sometimes it can be hard for them to accept that they are behind the times. Trying to convince them that the time has come for them to embrace technology as a result of constant changes and upgrades is definitely a big pill to swallow. Persuasiveness is an important skill that each of us should learn as it is useful in many various situations. The older generation has to be persuaded to believe and understand that it is always possible to learn new technology
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How should Ford Motor company market differently to Generation Y‚ Generation X‚ and baby boomers? Each generation has its own characteristics‚ attitudes and lifestyle. Understanding their needs‚ wants and buying behaviors is essential to be able to connect with them. Efficient communication to convey the message will help gain their trust. Once gained‚ with their attention captivated‚ it will be easy to position the brand in their minds. Ford Motor Company should be prepared to serve people
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Topic: Recruitment of Generation X and Generation Y employees Recruitment is an ever changing landscape as it deals with three different generations in the workplace‚ which includes Baby Boomer‚ Generation X‚ and GenerationY (Sirona‚ 2007). Generation X employees are the smallest of the three groups‚ they represent roughly 16 percent of the workforce population; Generation Y employees represent 25 percent of the workforce (Ha‚ J.‚ 2006). Generation Y employees are passionate‚ responsive‚ team-oriented
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Generation Y is known as the generation that was born in the 1980s and 1990s‚ although experts do not agree on when this era started. The people who create Generation Y are often the children of baby boomers and are therefore called echo boomers or Generation X. Most of them are in their late teens or twenties and totally different from other generations. The most significant difference between generations X and Y are that X kids are often thought of as the "lost" generation raised at a time when
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"the cry of the baby was heard across the land" (Baby Boomer-History Channel). This quote refers to the post World War II era‚ the beginning of the baby boom‚ where millions of babies were born between 1946-1964. By 1964 this new generation made up almost 40% of the nation’s population. Baby Boomers grew up in a suburban lifestyle and were constantly surrounded by material culture‚ but by their teenage years they began to resist consumerism and suburban ethos. The baby boomers "began to fight for
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from the Traditionalists to the teenagers have been exposed to the arts in different fashions‚ as well as having distinct interests and daily routines. The Traditionalists‚ Baby Boomers‚ and Generation X are losing power to Generation Y. Generation Y has become the next big consumer market with around eighty million people who were born between the 1980’s and 1990’s‚ and some companies are struggling to understand the values and outlooks of this generation (Paul‚ 2001‚ n.p.). Marketing must adjust
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ADVERTISING TO GENERATION Y: Members of Generation Y : the demographic loosely defined as those born between 1980 on the early end and 2000 on the high end are truly the product of the turbulent times in which they were reared‚ and present a challenge for marketers who dare target this shrewd and‚ yes‚ narcissistic generation. You’ve heard that they don’t watch TV‚ and you’ve probably been told that they don’t read that much. Your research tells you that you can’t target them through MTV anymore
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Generation X‚ commonly abbreviated to Gen X‚ is the generation born after the Western post–World War II baby boom ended.[1] While there is no universally agreed upon time frame‚[2] the term generally includes people born from the early 1960s through the early 1980s‚ usually no later than 1981 or 1982.[3][4][5][6][7] The term had also been used in different times and places for various subcultures or countercultures since the 1950s.[8] Generation X: the letter "X" originally suggested the ambiguous
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The term generational divide‚ meaning the baby Boomer generation could have issues and hard time adjusting to the more diverse generations because it is not what they are accustomed to. The baby boomers were mostly white and so was the world they grew up in and that may cause a generational divide and conflicts with the social contract. Now that the minorities are becoming a majority the united states
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