"Consultative selling" Essays and Research Papers

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    Secret Recipe

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    growing customer. Secret Recipe serves fine quality and delicious homemade cake and pastries together with fusion food of Asia’s dishes and beverages. Secret Recipe is targeting for individuals‚ families‚ and takes out customers with higher income by selling high quality‚ innovative products at a moderate price‚ designing tasteful‚ convenient locations‚ and providing high quality customer service. This is in line with Secret Recipe’s principle which is to give the best for all its valued customers.

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    major strength of Logitech. This gives Logitech the ability to charge higher prices for their products because consumers place additional value in the brand WEAKNESS Online Presence The online market is essential for displaying information and selling products. A weak online presence can result in lost opportunities for Logitech Cost Structure A weak cost structure means Logitech’s costs are high in comparison to their competitors Customer Service Weak customer service hurts Logitech’s reputation

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    Specific Objectives

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    update databases for each sales transactions and inventory details to generate daily‚ weekly‚ monthly and annual reports on sales and inventory with more accuracy and less time-consuming process. • To develop a system that will have a rhythm for selling inventory on hand at a rate comparable to a pace at which it is being produced‚ so the company will have neither too much nor too little inventory on hand and at the same time to have extra inventory holders to handle the extra inventories for peak

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    PVT Case Study Quiz

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    cost from 10 to 20 years‚ which no other competitor is giving. This has exceptional advantage over the competitors who are giving warranty for 5 yrd only. Scenario 2. PVT should offer a 99% uptime guarantee at no cost‚ which is a unique selling point given by PVT only‚ keeping in mind that competitors would not match the offer. Scenario 3. PVT should accelerate the introduction of a new product‚ scheduled to release shortly ‚ with higher capacity at 1.25MW @ 98.5% efficiency. It would

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    MKT Case IBM

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    college students). Finally‚ i-series have preloaded gaming software in a competitive price. 3. Yes‚ we will recommend the new segmentation. Greg Munster is responsible for coordinating sales forces in IBM and arranging channel strategy for product selling. A complex segmentation will be hard to train and incent salespeople to use it. Besides‚ a complex segmentation also will make it harder to select a sales channel which is suitable for a specific type of customer. IBM’s previous old segmentation

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    Jd Strategic Aims

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    Strategic Aims and Objectives In this document I am going to explain the objectives and the aims of both of the organisations that I have chosen. I am also going to explain how and why the businesses choose their aims and objectives and how these aims link to the purpose of both organisations‚ the first organisation that I am going to write about is JD Sports. The second organisation that I am going to write about is BroadBridge Heath Leisure Centre. Organisation 1 – JD Sports a) Strategic

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    centralized mass production of services is difficult or almost impossible.Teare(1994) address that with inseparability‚ other customer relationships have great significance. For example distributors such as travel agencies or booking service provider and selling facilities‚ such as rooms or conference packages. These organisations often need incentives to encourage committed representation. The strategies that are then adopted by service firms are greatly influenced by this service characteristic. Since

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    Responsibility (CSR) which is a process that encourages companies involve in activities that embrace responsibilities in social benefits‚ including environment‚ customers‚ employees‚ communities. With CSR‚ Malaysia airlines can strive for a distinctive selling proposition in the competitive airlines industry and play a part in building customer loyalty based on unique moral values such as Provide helping hands in the unfavorable conditions . CSR can improvise the employees efficiency‚ because they will

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    Market knowledge and Market commitment: (The Uppsala Model). The phenomena of market knowledge and Market commitment is derived from the empirical findings on the development of Swedish firms in international operations which lead to a theoretical model known as the Uppsala internationalisation process model (Johanson and Vahlne‚ 1977; Sara‚ 2009). According to Sara (2009:21)‚ This internationalisation process is thus described as “the incremental interplay between the development of market knowledge

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    buisness

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    accounting definition of a business transaction‚ according to the online Business Dictionary‚ is "an economic event that initiates the accounting process of recording it in a company’s accounting system." This is the official definition. However‚ selling an item at a garage sale where no accounting system is in place also can be a business transaction. Some transactions are simple exchanges. Paying two dollars for a cup of coffee is a business transaction. Getting a haircut‚ eating at a restaurant

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