RocketTheme sells directly to its customers through a membership system. RocketTheme uses an affiliate system and makes use of Google ads as an informstion systems can be used to support these processes. - RocketTheme’s business processes are selling directly to the customer and open source. The information systems that can be used to support these processes are content management system (CMS) and through a membership system. 2. How can these systems improve RocketTheme’s business performance
Premium Content management system Information system Enterprise content management
the functionality that is being delivered‚ train the rest of your team. This includes instruction on how the product works‚ what can go wrong and how to handle commonly asked questions. Sales enablement : Prepare the tools that you can use while selling (e.g.‚ sell sheets‚ white papers). These tools will provide customers with product-related material that they can review and also share with others. Review of the entire product package : Review how your product is delivered to the customer. How
Premium Sales Marketing Customer service
1. The environmental factors that help drive the shanzhai phenomenon: Culture factors: "Shanzhai" is a Chinese term referring companies that operate outside the traditional rules. Its sprit deeply rooted among Chinese‚ which conjures images of fearless experimentation‚ unorthodox innovator and also shameless counterfeiter. Shanzhai started from very low base and can be dated back to a long history in China. Shanzhai culture drive Shanzhai companies become highly flexible ‚ creative‚ innovative
Premium Marketing Supply and demand Customer service
commission represents about 30 per cent of a typical paycheck and is intended to encourage employees to actively serve customers and to increase sales volume. Because returned merchandise is discounted from commission‚ sales staff are discouraged from selling products that customers do not really want. Soon after the new incentive systems were introduced‚ senior management began to receive complaints from store managers regarding the performance of their sales staff. They observed that sales
Premium Management Supply chain management Marketing
you use social media sites for your business‚ it allows you to magnify the conversation that surrounds you brand. But one thing‚ you must be dedicated to the conversation and you need to devote your time to respond effectively and take it easy in selling your products or services. * Social media is known to be one of the cost-effective methods to spread the words about your brands because of shortage in the budget. Its can save a lot of paper printing to advertise your business. The full potential
Premium Marketing Customer service Sales
spare part and many more. Moreover‚ the design of the product is not attractive and some of its types of product imitated other motorcycle brand such as Yamaha and Honda. 2.2.2 Lower price toward consumer Demak Motor also offered a lower price in selling their motorcycle to the customer. However‚ there are very expensive price when replacement the motorcycle spare part compared to other brand. 2.2.3 Lower quality toward consumer The architecture of the engine is base on the 80’s design‚ which seems
Premium Marketing Internal combustion engine Torque
numerous companies and highly competitive‚ however the Microprocessor was controlled by INTEL with 90% share‚ similarly for OS ‚ Microsoft owned the market and even 80% of the productivity SW‚ like word processor‚ ▪ HW and SW started selling as integrated bundle ▪ PC customers were of 4 types • Individuals (33% of Market)- buying depended on evaluations provided by consumer Reports •
Premium Sales Retailing Customer service
robust dealer network was a tough challenge. The Direct Model enabled Dell to work directly with the end consumers. They provided high performance‚ customized PC’s at relatively low prices. At this time‚ most of Dell’s competitors were primarily selling through distributors or resellers. Although in the late 90’s a few competitors tried to emulate the direct to consumer model‚ they were unable to capitalize on the channel as effectively as Dell. Dell had two organizational capabilities which enabled
Premium Customer service Customer Sales
competition is high in an industry‚ companies will turn to price competition to try to leverage themselves within the industry‚ therefore driving price down amongst all competitors which forces competitors to try to compete on other levels such as selling more‚ and to do that‚ it puts a demand in the market for the resources it uses and thus subcontractors have the power to can raise prices. Thus‚ the level of competition within the industry‚ plays a major part of PIE‚ as the value of the resources
Premium Competition Wadge hierarchy Marketing
scenario planning‚ analyze the pros and cons of each alternative. Alternative of low cost Pros * New traffic for budget conscious customers * More sales volume Cons * More needed space to hold product * Less product available because selling product faster * More labor required for replenishment of inventory and store front * More disgruntled employees from sheer volume of customers * High employee turnover from stress Alternative of differentiation Pros * Highlights
Premium Sales Customer service Marketing