brothers founded Rasamny Brothers Inc. in the Liberian Republic in 1934. The family owned and operated a large business conglomerate that included representation of brands such as Chrysler‚ Ford and Honda in the automotive industry in addition to Palmolive‚ Colgate and other brands. In 1957‚ the Rasamny brothers went on to expand their business and opened the first showroom and back-offices under the umbrella of Rasamny Younis Motor Co. (RYMCO) in Beirut and launched their operations as exclusive dealers
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1.0 Define the Problem According to John Dewey‚ “a problem well defined is half solved.” From the case‚ the main problem is how P&G should capitalize in the intense competition market (objective)‚ especially with the launch of Plax to ensure the continued profitability of Scope and sustain to be the 1st place in the mouth wash industry (success measure)‚ given the differing points of view from the various business team members (constrain). To achieve the goal‚ the company must be innovative to invent
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edu/news/whatsnew/ProcterGambleCEOLafley.htm>. "Procter & Gamble Co. (PG)." Yahoo Finance. 24 Mar 2008. 24 Mar 2008 <http://finance.yahoo.com/q?s=PG>. "Proctor & Gamble." Wikipedia. 24 Mar 2008. 24 Mar 2008 <http://en.wikipedia.org/wiki/Procter_&_Gamble>. Wines‚ Leslie. "Colgate-Palmolive Vs. Procter & Gamble ." Forbes.com Monday Match-up. 13 Oct 2003. Forbes. 24 Mar 2008 <http://www.forbes.com/2003/10/13/cx_lw_1013matchup.html>.
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Lecture 12 Competitive Advantage Competitive Strategy and Game Theory Economic Value Added (or Economic Profit) • Net operating income less a charge for the cost of capital that is employed to produce the income. • EVA = NOPAT − WACC × Capital (1) where NOPAT is net operating profit after tax‚ and WACC is the weighted average cost of capital to the firm‚ an implicit market price that reflects the risk to the supplier of finance. Competitive Strategy and Game Theory Economic
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way for reasons that can easily be fixed. Get Colgate‚ a type of paste or gel that helps prevent bacteria‚ plaque and unhealthy gums from occurring. The 1924 Colgate ad‚ “Hit The Line Hard‚” formulates a convincing advertisement that can be assessed using three rhetorical strategies which include appeal to appeal to logic‚ appeal to credibility and appeal to emotions. First of all‚ the advertisement’s appeal to logic argues that the use of Colgate is the reason for the manipulation of unhealthy
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Strategic Locations Proctor & Gamble took time in deciding where to locate both their regional headquarters and the perfume plant in Singapore. P&G decided to place the perfume plant along the coastal part of the country in Tuas‚ Singapore (Moneycontrol.com‚ 2008). The plant operates on a just in time process. The plant receives raw materials only as they need it and send out supplies to the main manufacturing plants to be used in the products only as they need it. By being along the coast it is
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accomplishment of Dove has largely been built on Unilever’s ability to target the right consumers by offering quality and consumer-friendly products. Thus‚ despite the intense competition provided for by companies such as Procter and Gamble and Colgate-Palmolive‚ Dove remained to be on top of the market. Today‚ Dove is the biggest personal care brand by the leading multi-local multinational company‚ Unilever. Having been introduced for the first time as a skin-cleansing product‚ Dove is now a 2.5 billion
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failed. The most remembered thing about Binaca is its conversion to Cibaca. So‚ why the company re-launched Binaca and not Cibaca? Cibaca changed the brand name Binaca to Cibaca when it was sold to another company. While Dabur bought Binaca‚ Colgate Palmolive bought Cibaca. Dabur has launched Binaca and now we have both Binaca and Cibaca in the market. (Though Binaca was toothpaste and Cibaca is currently being sold only as a toothbrush.) Brand is re-launched to leverage on past brand equity. Kelvinator
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TOOTHPASTE: 1. ZHONGHUA 2. CREST 3. COLGATE 4. YUNNAN BAIYAO 5. DARLIE 6. LIANGMIANZHEN BRAND DESCRIPTIONS ZHONGHUA is a typically Chinese toothpaste brand‚ and the first Chinese toothpaste brand that is recognized by the FDI World Dental Federation. It boasts a high popularity rate and combines functional performance with traditional Chinese herbal medicine. CREST is an international brand that has continually pushed to improve oral health since its inception. Crest is
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Toothpaste is the category chosen for this excercise. The oral care market in India is huge‚ about Rs 4400 crores of which toothpaste is about Rs 3200 crores (as of April 2010).The toothpaste market is flooded with brands(Colgate total‚ colgate active salt‚colgate gel‚peposodent‚close up‚meswak‚babool to name a few) with very little value proposition for the brands to talk about and hence very little‚ if any‚ distinctive personalities for them.Colgate is the maket leader with about 50% of the share
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