Toothpaste

Good Essays
TOOTHPASTE:

1. ZHONGHUA
2. CREST
3. COLGATE
4. YUNNAN BAIYAO
5. DARLIE
6. LIANGMIANZHEN

BRAND DESCRIPTIONS

ZHONGHUA is a typically Chinese toothpaste brand, and the first Chinese toothpaste brand that is recognized by the FDI World Dental Federation. It boasts a high popularity rate and combines functional performance with traditional Chinese herbal medicine.

CREST is an international brand that has continually pushed to improve oral health since its inception. Crest is among the most trusted household brands, a value reinforced by the continued recognition of many of its products by the American Dental Association. Its product is famous for cavity reduction.

COLGATE is an international company that produces personal care products. The company is focused on 5 core businesses: Oral Care, Personal Care, Household Surface Care, Fabric Care, and Pet Nutrition. Its latest toothpaste product features a strong anti-sensitivity function.

YUNNAN BAIYAO is a brand that specializes in a unique Chinese herbal medicine. Its product range extends to oral care products, boasting special functions to stop gum bleeding and assist breath freshening.

DARLIE is an international brand. It features a strong whitening function. The brand is said to be synonymous with clean white teeth and a confident smile everywhere.

LIANGMIANZHEN is a Chinese brand that specializes in oral health products. The name itself is derived from a famous Chinese herbal medicine. Its toothpaste products feature a strong function to prevent gum bleeding and bad breath.

Choice Sets

Toothpaste is used for our daily dental health. Imagine you were planning to buy toothpaste. For each of the following choice sets, please kindly indicate which brand you would be most likely to purchase and which brand you would be least likely to purchase.

1. Set 1

Most likely to purchase Least likely to purchase
ZHONGHUA
CREST
DARLIE

2. Set

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