Case Study Harley Davidson Department of Marketing IV Prof. Dr. Florian Kraus University of Mannheim Fall term 2011 By: Veilleux‚ Jacques-Olivier-1345802- jveilleu@rumms.uni-mannheim.de Vela Loira‚ Valentin -1346667-vvelaloi@mail.uni-mannheim.de Viscosi‚ Jennifer - 1344990- jviscosi@mail.uni-mannheim.de Wang‚ Yi - 1326001 - yiwana@mail.uni-mannheim.de Wijma‚ Ludwig - 1346338 - lwijma@rumms.uni-mannheim.de Yip‚ Lu Yi - 1342949- luyiyip@gmail.com Mannheim‚ November 2011 Table of
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VI. Appendices and Supporting Information I. EXECUTIVE SUMMARY The Harley-Davison motorcycle has been an American icon since the early 1900’s. They are known for producing high quality motorcycles and associated products; the company is renown for its customization of motorcycles. Distribution of Harley-Davidson motorcycles is accomplished through privately owned dealerships around the world. In addition‚ Harley-Davidson is also well known for their strong customer loyalty. This loyalty is shown
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MGT499: Strategic Management Professor Daniel Corcoran November 30‚ 2014 STRATEGIC DIRECTION OF HARLEY DAVIDSON The success of Harley Davidson (HD) is due to the American motorcycle icon’s effective Strategic Management. HD’s vision‚ mission‚ goals and objectives strive to exceed the requirements of its main stakeholders. Although these needs are not always met‚ the company has unique relationships with is stakeholders. The company stays on course with its strategic plan‚ despite
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The core problems that Harley Davidson faces on an ongoing basis are maintaining their market position in North America while expanding their market segments to a younger and broader scope of riding enthusiasts and their ability to expand their market position in international markets. Due to the longevity of Harley Davidson’s existence they are faced with numerous challenges. Over the years it have become quite difficult for Harley Davidson to maintain their position of high profitability within
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1) Your recommendation to the Harley Davidson Management Team: Should Harley Davidson continue to sponsor the Posse Ride? Why or why not? What role should the Posse Ride play in the HOG events mix? HD should continue its popular posse ride because of the following reasons HD being a high involvement product‚ keeping the customers involved even after the sales. It fosters the feeling of brand community which leads to consumer’s personal identification with the brand Gives a deeper insight of the
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1. How was Harley Davidson able to turn around is strategy after 1981? Harley Davidson was able to turn around its strategy after 1981 because of then President of US‚ who raised the tariffs on large Japanese motorcycles. Helpful was also strategy of executives who decided to improve the quality of products. 2. What ideas and philosophies does Harley Davidson introduce? Harley Davidson created an innovative promotion strategy of selling the idea of community and lifestyle to its customers
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------------------------------------------------- Topic: Joint-Venture – China – Wall Panelling Once a foreign investor is put into the mix‚ a wealth of legal‚ administrative or operational violations that a solely-owned Chinese firm may have been able to survive with‚ will most likely not be tolerated by the local authorities (Devonshire-Ellise & Hoffman‚ 2010; Norris‚ 2011). Therefore an array of legal and contractual issues may arise for which a foreign party should be prepared. Some of
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Harley –Davidson is a luxury motorcycle company which has huge loyal customer base most of middle aged and high income men. It also has loyal employee who contributed much to the company when it went through some rough time. With high quality product‚ loyal customers and hardworking employees‚ Harley-Davidson has gone through all the hard time and now is a fine company which also has stable financial statements as well. However‚ Harley-Davidson has its own problem like any other corporations. The
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The decision-making authority is decentralized around domestic and foreign operations. b) Is the corporation organized on the basis of functions‚ projects‚ geography‚ or some combination of these? Harley Davidson is an MNC organized by a geographic area structure. This MNC operates in Europe‚ Middle East‚ Africa‚ Asia‚ Latin America‚ US‚ and Canada. 2. Is the structure clearly understood by everyone in the corporation? Yes. The employees
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Summary of the case study "Harley-Davidson rockers ’ idol" So‚ this case study is about Harley-Davidson‚ a brand of motorcycles and more precisely about its development since his foundation in 1903 by 21-year-old William S. Harley and 20-year-old Arthur Davidson. So‚ in 2003‚ it was the celebration of the 100th birthday of the Harley-Davidson. And‚ in order to commemorate it‚ fans of this famous brand rode until Milwaukee to see the parade of 10 000 Harley-Davidson motorcycles. Through this
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