Preview

Harley Davidson Case Analysis

Good Essays
Open Document
Open Document
1194 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Harley Davidson Case Analysis
IV. INTERNAL ENVIRONMENT: STRENGTHS AND WEAKNESSES (SWOT)

A. Corporate Structure

1. How is the corporation structured at present?

a) Is the decision-making authority centralized around one group or decentralized to many units? The decision-making authority is decentralized around domestic and foreign operations.

b) Is the corporation organized on the basis of functions, projects, geography, or some combination of these? Harley Davidson is an MNC organized by a geographic area structure. This MNC operates in Europe, Middle East, Africa, Asia, Latin America, US, and Canada.

2. Is the structure clearly understood by everyone in the corporation? Yes. The employees are trained on regular basis to follow up with any/all changes in the structure.

3. Is the present structure consistent with current corporate objectives, strategies, policies, and programs, as well as with the firm’s international operations? Yes. The corporation’s strategies, policies, programs, and the international operations corresponds to Harley Davidson’s present geographic area structure.

4. In what ways does this structure compare with those of similar corporation? We can compare Harley Davidson’s structure with Honda Motorcycles’ structure. Both corporations are MNCs that adopted geographic area organization structure, and both sell their motorcycles globally.

Corporate Culture

5. Is there a well-defined or emerging culture composed of shared beliefs, expectations, and values? Yes. Harley Davidson’s culture believes in providing high customer satisfaction by supplying products and services that delight customers and offer value. And, also Harley Davidson’s culture values and promotes employee development, diversity, and leadership excellence.[pic]

6. Is the culture consistent with the current

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Harley Davidson Case

    • 915 Words
    • 4 Pages

    Location – Harley-Davidson operates two main facilities: The Capitol Drive plant produces engines and transmissions while the York plant performs all final assembly. Management is reluctant to construct new greenfield plants due to high risk.…

    • 915 Words
    • 4 Pages
    Satisfactory Essays
  • Satisfactory Essays

    caso 3 harley davison

    • 337 Words
    • 2 Pages

    -Strong relationship between the company and its consumer based on the Harley experience that they provide.…

    • 337 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    1.Does the organizational design of this corporation help or hinder it in achieving its organizational goals?…

    • 707 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    Cmi Level 7 Unit 7006

    • 3287 Words
    • 14 Pages

    HARLEY-DAVIDSON, INC. IS AN ACTION-ORIENTED, INTERNATIONAL COMPANY, A LEADER IN ITS COMMITMENT TO CONTINUOUSLY IMPROVE OUR MUTUALLY BENEFICIAL RELATIONSHIPS WITH STAKEHOLDERS (CUSTOMERS, SUPPLIERS, EMPLOYEES, SHAREHOLDERS, GOVERNMENT, AND SOCIETY). HARLEY-DAVIDSON BELIEVES THE KEY TO SUCCESS IS TO BALANCE STAKEHOLDERSí INTERESTS THROUGH THE EMPOWERMENT OF ALL EMPLOYEES TO FOCUS ON VALUEADDED ACTIVITIES.Doing Business With Harley-Davidson…

    • 3287 Words
    • 14 Pages
    Powerful Essays
  • Powerful Essays

    Oasis Onsen Case Study

    • 13571 Words
    • 55 Pages

    Oasis Onsen aims to bring back the pure beauty and joy of the Japanese onsen to Hawaii.…

    • 13571 Words
    • 55 Pages
    Powerful Essays
  • Better Essays

    BMGT 392

    • 1330 Words
    • 6 Pages

    Cited: Affairs, B. o. (2011, March 15). U.S. Department of State. Retrieved September 16, 2011, from U.S. Department of State: Diplomacy in Action: http://www.state.gov/r/pa/ei/bgn/2747.htm…

    • 1330 Words
    • 6 Pages
    Better Essays
  • Good Essays

    Harley-Davidson Motor Company, the only major U.S.-based motorcycle manufacturer, is known for setting the world standard when it comes to the design and manufacture of heavyweight motorcycles. The company chose UPS Supply Chain Solutions to help set world standards with its logistics processes.…

    • 725 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Klein, Bob & Fewster, Richard (2006) stated that “It is a U.S Fortune 500 organization with 20 sequential years of record development. The Organization detailed income of $US 5.34 billion, net pay of $US 959.6 million and it dispatched more than 329,000 new Harley-Davidson bikes to its merchants in more than 60 nations, today the Organization has more than 9,600 workers worldwide and works seven U.S. production facilities. These facilities make and put together motorcycle engines, transmissions and components and perform final vehicle…

    • 1191 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    Harley Davidson is America’s most successful manufacturing company. It has established itself as market leader for the heavyweight motorcycles and is the world’s most profitable motorcycle company. Harley Davidson has been around for over 100 year and although it sitting on a healthy position in term of profitable, heavy competition and negative trends raises the question on the length that Harley Davidson will continue to be a profitable company. This Strategic analysis will summarise the Macro-environment of the Motorcycle industry as well as summaries the effect of the five forces have on the profitability of motorcycle industry. Also an internal analysis will be conducted which will outline Harley Davidson resources and capabilities and then determine if any strategic capabilities are present as well as a gap analysis to determine if there exist any gaps between the elements of business strategy and then explore future strategies such as Diversification, vertical integration and international strategies.…

    • 2640 Words
    • 11 Pages
    Powerful Essays
  • Better Essays

    Harley Davidson (HD) sales have endured a roller-coaster history of growth and decline since its start in 1903. From extreme growth in its initial years, to declines during WWII, HD made its come back with larger, more powerful bikes and its image of “raw power” and enjoyed a 60% market share. Its popularity soared to iconic level in the 1950’s and became a lifestyle with unique brand loyalty. New, Japanese competitors, in particular Honda moved the market towards a smaller, quieter, less expensive bike; and by 1965, Honda represented half of all bike sales.…

    • 1579 Words
    • 7 Pages
    Better Essays
  • Better Essays

    So, this merger has ensured Harley-Davidson to continue its development and its improvement, and succeeded its come back in the first line. This new team achieved this thanks to a good marketing strategy, in other words creating customer value. This new strategy has ensured to create the feeling for the owners to belong to a family, such as the Harley Owners ' Group. One of the key issue of the new strategy is thus to accord importance to fidelity.…

    • 6191 Words
    • 25 Pages
    Better Essays
  • Satisfactory Essays

    3) I think that the organizational structure which would be the most effective for IT at FMB&T would be a Traditional Vertical Structure.…

    • 346 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    In a case, Harley-Davidson Company builds a good relationship to the customers by shortening the distance between the company and its customers. They make a community in every genre or style, by website especially. For example in an area or in young executive forum, and also Harley-Davidson make the community for the female users. Those people often make a touring event with all the community members. Harley-Davidson also make a gathering event to celebrate the Harley-Davidson anniversary in every single year until now.…

    • 886 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Summer Training Guide Line

    • 1453 Words
    • 6 Pages

    a) General profile of the organization (history, promoters, type of firm, formation, investors, core business, performance, future plans etc)…

    • 1453 Words
    • 6 Pages
    Powerful Essays
  • Better Essays

    Harley-Davidson retains one of the strongest brands in the world. The organization continuously ranks among the top 100 global brands in the world. The business is a market leader in the heavyweight market in the United States; it has a strong market position in the heavyweight motorcycle market share in nine countries across Europe. Harley achieved industry recognition for the high quality, best design, robust performance, persistent customer confidence, loyalty, trust of the products, and services. The brand has significantly…

    • 967 Words
    • 4 Pages
    Better Essays