Unilever in Brazil (1997-2007): Marketing Strategies for Low-Income Consumers Overall winner of the 2008 European Case Clearing House Awards Winner of a 2007 European Case Clearing House Award in the category “Marketing” Winner of the European Foundation for Management Development Case of the Year Award 2004 in the category “Marketing” 04/2008-5188 This case was prepared by Pedro Pacheco Guimaraes‚ INSEAD MBA 2003‚ and Pierre Chandon‚ Associate Professor of Marketing at INSEAD‚ as the basis
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Executive summary Sony is a well respected brand in the electronic industry. With its success entering the gaming market with its PlayStation‚ Sony has earned a position as a market leader. Problems began to occur when Sony launched its seventh generation gaming console. New competitors entered the market‚ such as Microsoft and old rivals such as Nintendo. The release of the Sony PlayStation 3 failed to achieve growth in sales due to the lack of direct and indirect network effects. One of the
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Comments and Solutions for Lesson 4 Cases Of all the topics in this course‚ many students find Lesson 4 to be the most frustrating. I think this may be due in part to an apparent contradiction: there are lots of numbers and equations to work with‚ but surprisingly little certainty in our conclusions. I share your frustrations at times. Fortunately‚ these cases are the only “strictly financial” case studies … the only ones where number crunching is an end unto itself. However‚ basic financial
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Case Studies Report: Victoria Chemicals This report will be covering the several capitals investment aspects in which are associated with the case – Victoria Chemicals PLC (A): The Merseyside Project‚ written by Robert. F. Bruner. Introduction In the case‚ Victoria Chemicals‚ a fictional company‚ were under the pressure of its investors to improve its performance as the earnings per shares (EPS) has decreased from 250 pence in 2006 to 180 pence in 2007. Victoria Chemicals is a producer
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Who is the Proposer? “A Modest Proposal” is an evocative essay written by Jonathan Swift in 1729. It effectively addresses one of the great ills of the time - the economic meltdown and endemic depravity afflicting Ireland‚ via the creation of Swift’s persona of an Anglo-Irish landowner who believes he has the solution to Ireland’s immense social problems. The purpose of this satirical masterpiece was sparked by the fact that masses of people died due to starvation brought on by the leeching absentee
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Marketing Case Study: Cadbury Beverages‚ Inc. – Crush Brand 1. Situation Analysis Cadbury Beverages‚ Inc. is the beverage-manufacturing division of Cadbury Schweppes PLC. It was created in 1969 by a merger of Schweppes PLC (1783‚ London‚ the first world’s soft drink maker) and Cadbury (1830‚ Birmingham‚ a major British confectionery manufacturer). In 1989‚ the Cadbury Schweppes PLC was one of the world’s largest multinational companies and the world’s third largest soft drink marketer (behind
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“The New Beetle” (HBS) Case Study Analysis This case study discusses the history of Volkswagen (VW) in America and in particular the launch and relaunch of one of the most successful VW models‚ the Beetle. 1. Why would positioning the New Beetle be considered Mission Impossible? Volkswagen (VW) started their business in the US in 1949 with the very successful Type 1 or as it was know‚ Beetle. In the 80’s‚ due to several reasons from legislation to Japanese competition‚ VW had to stop its production
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brand equity MMBC built over the years. In order for MMBC to Break even at a average market share rate of 25% they would have to sell 100‚473 barrels to cover the cost of introducing the light beer products (see Appendix C).The most reasonable cannibalization rate I found most profitable to the MMBC is 5% because beside the first fiscal year MMBC will continue to increase their profit margin each year after (see Appendix
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I. Executive Summary The Clorox Company is about to enter a new product market by launching a faucet mounted filter system in order to maintain its dominance in the water filtration business. To do this in a successful way‚ Clorox has to conquer this market with the right entry strategy. Main goal is therefore to gain market share by targeting the right customer segment and make an appropriate marketing investment. Also the previous pitcher market leadership must be maintained. The biggest
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for over 30 years. There was an indication of emerging market for basic servers coming up in the late 1990s which led to the introduction of the Basic server into the market by Atlantic Computer by 2000 with a view that there will not be any cannibalization of their high performance product taking place due to the new venture. The major competition for the company in the now market segment of basic server was that from its competitor Ontario which had a 50% market share in this business with its
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