Bert Clark is faced with a very serious problem and has enlisted the help of several counterparts of Brannigan Foods’s Soup Division. The soup industry has been declining for several years‚ and directly affecting the Brannigan division for the last three. Bert has to determine‚ of the four plans he received‚ which is the best in order to move growth back to 3-4%. The Environment: Major consumer trends affecting the industry are the concern for health and obesity. The inclining age of the most brand-loyal
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Marketing Management 1st Term 2012 Case: PV Technologies 1. What do we really know about this situation? We know that along with PV Technologies‚ two other companies – SOMA Energy and BJ Solar are in the supplier’s shortlist that Solenergy has to provide a large quantity of utility scale central inverters for a PV solar energy power plant. Each of these companies sent their proposals‚ and a final decision is being reached by Solenergy. If the two competitor rely mostly on lower prices
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Proctor and Gamble Scope Case Analysis 1) What significant changes have occurred in the Canadian mouthwash market in the past three years? The mouthwash market had grown on an average increase of 3% per year for 12 years. Then in 1987‚ with the introduction of new flavors it shot up 26%‚ and after that it continued at a steady increase of 5% per year. Originally‚ Listerine was the market leader. It positioned itself as a germ killing mouthwash that eliminated bad breath. Scope was introduced in
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Elektra Electronics Company is a business division of a mid-sized company focused on manufacturing and selling a high quality consumer electronic device through high-end marketing channels such as specialty shops and exclusive department stores. These specialty outlets advise and educate customers about the desirable features of different electronic devices. Elektra charges on average 500 per unit to its distributors‚ who mark it up to 899 when selling to retail customers. After many years of high
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Pricing&RevenueOptimization(PRO) – how companies and adjust the right prices for all their products to all their customers through all their channels ALL the time. Role of PRO – *Strategic Pricing Decision – “What is the positioning of out hotel in the market? How do we differentiate from competitors? – long term‚ strategic(therefore consistent‚ qualitative‚ art *Tactical Pricing Decision – “There is this huge football game coming this weekend‚ and we have 90 rooms left‚ what rate should we post
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only on processes and product creation instead of listening to customers (Christensen‚ 1999). For example‚ Eli Lilly had almost the 80% of the US insulin market and did not want to introduce new products like the insulin pens because potential cannibalization´s risks (Christensen‚ 2004). By the other hand‚ the managers of Pfizer thought they had a product that was going to revolutionize the market. But‚ after their failure‚ they blamed the drug´s launching‚ the marketing campaign and the sales strategy
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New Heritage Doll Case Lauren Knausenberger 1. Which of the two projects create more value? In order to determine which of the two projects create more value‚ we must calculate NPV based on the assumptions relevant to the decision. The table below shows the NPV for the two product lines given discount rates of 7.7% (low risk)‚ 8.4% (medium risk)‚ and 9.0% (high risk). The Match My Doll Clothing line is currently rated as a medium risk project with 8.4% cost of capital. Given Emily’s
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Please divide Apple ’s history into periods and trace the changes in business models that took place over these periods. Apple history is explained in the case history from 1972 – 2006. Apples history is described below‚ reflecting on the changes in Business Model (how the company generated revenue). The Beginning years‚ 1976 – 1985: Apple was founded in 1976 and they built a computer circuit board named the Apple I. Within span of 4 years they went to IPO with the help of Venture capitalist
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CAPITAL BUDGETING PRINCIPLES Capital budgeting is the process of evaluating and implementing a firm’s investment opportunities‚ by virtue of properly identifying such investments that are likely to enhance a firm’s competitive advantage and increase shareholder wealth. A typical capital budgeting decision involves a large up-front investment followed by a series of smaller cash inflows. A typical capital budgeting process is focused around following basic principles: 1) Decisions are based on
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CONTENT Question 1. Analyze the factors leading to Colgate Max Fresh’s success in the US market………………………………………………………………………………………..4 Question 2. Critically evaluate CMF’s adaptation strategies in China and Mexico. From a global CMF perspective‚ what are the short-term and long-term impacts of these adaptations?.............................................................................................................................6 Question 3. Suggest guidelines for optimizing new product
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