restaurant to a franchise with 450 locations in thirty states. Five Guys opened its doors to Arlington‚ Virginia in 1986. The restaurant was started by four brothers who were given the choice to start a business or go to college by their parents. The burger and fry shop drew in a ‘cult-like’ clientele base which demanded the opening of four additional locations in the Metro D.C. area between 1986 and 2001. At that point‚ the family decided that they should expand beyond D.C. to give more people the
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Industry Analysis Overview of the Quick Service Industry The fast food‚ or quick service restaurant industry (QSR)‚ represents approximately 200‚000 restaurants and $155 billion in sales in the U.S. alone‚ they are one of the largest segments of the food industry (Hoovers‚ 2011). This segment of the restaurant industry is “highly competitive and fragmented… number‚ size and strength of competitors vary by region‚ market and even restaurant. All of these restaurants compete based on a number of
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Brand Strength Still Dominates Its Peers”‚ McDonald’s spent $787.5 million on advertising in 2012‚ which was much higher than its competitor Burger King‚ which spent $48.3 million. Brand recognition has a direct correlation to revenue as the same article reported that in 2013‚ the average revenue for a domestic McDonald’s restaurant versus a domestic Burger King restaurant: $2.6 million vs. $1.12 million. McDonalds understands the strength in brand recognition and knows how to cater to its different
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served | Restaurants‚ Food | Geographic areas served | Worldwide | Headquarters | U.S. | Current CEO | Don Thompson | Revenue | $ 27.56 billion (2012) | Profit | $ 5.46 billion (2012) | Employees | 1‚800‚000 (2013) | Main Competitors | Burger King Worldwide‚Inc.‚ Yum! Brand Inc.‚ Subway‚ Wendy’s Company. | McDonald’s is the world’s leading fast food restaurant chain with more than 34‚000 local restaurants serving approximately 69 million people in 119 countries each day. More than 80% of
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specials includes dishes such as Bourbon Chicken Rice‚ Garlic Parmesan Wings and Fries‚ and Butter Burger Basket. Try their popular BBQ Ribs and Grilled Wings‚ which are dipped into Marilyn’s special sauce and served with homemade potato salad and Hawaiian Rolls. Diners can also experience foreign flavors with a Southern twist by ordering their Taco Salad‚ Italian Sub‚ and the Chipotle Black Bean Burger. Sides are very affordable and complement every dish: mac & cheese‚ coleslaw‚ greens‚ green beans
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Date: August 23‚ 2010 To: Professor Kopka From: Veronica Salas Subject: Strategic Analysis for McDonalds EXTERNAL AND INTERNAL ENVIRONMENTAL ANALYSIS External Analysis There are two conditions that are most significant in McDonald’s external environment that are: 1. The new trend in which customers are changing fast –food restaurants to healthier ones. 2. The arising competition to achieve growth in this industry. The fast-food industry is very complex and saturated. The key
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Table of Contents Executive Summary 3 Introduction 5 Explain about the retail store 6 Explain why you have chosen this retail store 7 Explain about your scenario as a mystery shopper and what you did at the outlet 8 Describe the retail store’s customer service with your knowledge of Pet Peeves and 14 factors of company culture. 10 Suggest some solutions to improve the retail store’s customer service 14 Conclusion 15 Executive Summary Acting as a “mystery
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so-called Great Canadian Taste Adventure. There are four other ’regional flavor’ in the summer promotion‚ such as Maple and Bacon poutine (Quebec curds)‚ Cottage Country Chicken (Ontario chicken)‚ Western BBQ burger (Prairie beef)‚ and the sundae (Nanaimo crumble from B.C.). The Western BBQ Burger might look like it’s a representative of Texas‚ but the beef comes from Canada. And even though the majority of Texas doesn’t agree‚ Canadians produces the best barbecue sauce in North America. A Cottage
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companies are all the Hong Kong style dim sum fast food. And they are all Hong Kong’s local enterprises. Fairwood and Maxim each with more than 70 shops in Hong Kong. Café de Coral’s potential competitors from the United States and Japan. They are Burger King‚ KFC‚ McDonald’s‚ Yoshinoya and Conveyor belt sushi. They are not the Hong Kong style dim sum fast food‚ even if they are very well-known fast-food companies‚ they are just the potential competitors of Café de Coral. • Strengths/Weaknesses
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Individual Assignment Analysis McDonald’s Franchise in Viet Nam Name: Le Quang Hieu ID student: BA60114 Class: BA0662 Lecturer: Nguyen Quoc Cuong Subject: Entrepreneurial Small Business Table of contents I. McDonald’s background 1. History 2. Mission and Vision 3. Business objective II. SWOT analysis III. Advantage and disadvantage of MacDonald franchise IV. Investment decision V. Summary VI. References I. Background of MacDonald
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