An Executive Summary The term ‘executive summary’ is used to describe a short piece of writing that offers the key highlights contained in a longer report in such a way that readers can rapidly become acquainted with a large body of material without having to read it all. Its purpose is to highlight the problem or proposal covered‚ the main issue(s)‚ concise analysis and the conclusions or recommended action points for the reader. Whilst it is presented at the front of the report‚ it should
Premium Management Scouting Writing
References: The Open University (2006) B120 An Induction to business studies‚ Book 1‚ What is a business?’‚ Milton Keynes‚ The Open University‚ page 95.
Premium Management Economics SWOT analysis
useful The main concept I have used in my report on the weaknesses of the restaurant chain is the SWOT analysis. This type of analysis gives an‚ ‘overview of its (the business) position in relation to its external environment.’ (Open University B120 Book 1 pg.30) Standing for Strengths‚ Weaknesses‚ Opportunities and Threats. Add an explanation that strengths and weakness are internal and opportunities and threats are
Premium Management Marketing Economics
B120 TMA Fall 2011 TMA will be marked out of 100 and is worth 20% of the final mark. Cut-off Date: 18th of December‚ 2011 Word Limit: 2400 Words Criteria for Mark Distribution Word Count Use of ESources Total marks Criteria Marks Q1 Q2 Q3 Q4 Referencing 10 25 20 25 10 5 5 100 marks Mark Deduction for Plagiarism Total Mark After Accounting for Plagiarism Out of 100 Plagiarism As a student at this level you should start to acquaint yourself to
Premium SWOT analysis Citation Management
The Marketing Mix in a Business Case Study - Simon Speers‚ Bottle Green B120 TMA04 Submitted by: Briony White Tutor: Pradeep Sharma Part 1 (a) The marketing mix is a strategy tool used to formulate a plan for product development and promotions in a business. Examining the mix for the company Bottle Green may help Simon Speers‚ Company Owner‚ see the strengths and weaknesses of the business whilst considering its growth potential. The four core elements of marketing mix
Premium Marketing Marketing mix Price
TITLE: Personal experience of marketing using module concepts from Book4. COURSE: B120 An Introduction to Business Studies. ASSIGNMENT: TMA04. DATE: 25/07/2013. SUBMITTED BY: Ayodeji Olusanya STUDENT PI: C5650672. TUTOR: Patrick Langan. `Essentials`- A situation where I have come into contact with marketing in some shape or form. I was a manager at the above mini supermarket for a period of four years and was actively involved in the day to day operation of the business. The business was
Premium Marketing
B120 An Introduction to Business Studies Glossary Prepared for the course team by Kirstie Ball with contributions from Judy Day B120 Glossary This Glossary is intended to contain all the important terms in B120 which‚ though they may already seem familiar in some instances‚ we think you need to understand clearly in a business studies context. The terms listed here are highlighted in blue the first time they appear in the course material. They are listed here alphabetically
Premium Economics Business Management
Introduction This TMA 3 incident report will show a brief explanation of how the material I read in connection to my first Work base learning using A Fairweather 2006 7 simple steps to planning your days learning objectives and the four concepts of Kolb’s learning cycle (1994)‚ in how I can plan and control my daily time management issues to save time by 20%. (Word count 63) Time Management Incident Report When reflecting over the past few day reading and learning reflectively from the
Premium Management
TMA3 ‘In Rome myth was primarily a public and political tool.’ Do you agree with this statement? For this essay I wanted to first look into the political aspects of early Rome and explore whether myth was primarily a political tool for power and wealth‚ starting with the foundation myths of Augustus‚ I came across a quote “Emperors exploited myths and mythical characters to promote their images and values” (Block 2 pg. 153) and wanted to see weather myth had any involvement in how politician’s
Premium Roman Empire Ancient Rome Augustus
B120 EMA EMA CONTENT Page No. Question 1 1 Question 2 2-4 Question 5 4-6 Question 1 Part (a) This analysis can be applied to Bremont as such‚ Strengths As far as marketing is concerned Bremont ‚ have already cut out into the with the brand itself has already reaching international luxury markets in Hong Kong. It will be
Premium Brand Watch Employment