Industry Overview The athletic footwear industry has experienced significant growth over the last two decades. Since 2001‚ consumers in the United States have spent more than $13 billion and have purchased over 300 million pair of athletic shoes. While the industry is highly segmented by sport category‚ models and price‚ a few large players dominate the branded shoe segment. The top ten-footwear companies control over 70 percent of the market share for global athletic footwear. Nike has displaced
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opportunities of “Adidas (often referred to as “the company”) alongside the threats and opportunities of the Reebok (subsidiary of Adidas) “EasyTone” fitness shoe as an individual product - that might in turn affect its marketing strategy and sales. Opportunities SPONSORSHIP AGREEMENTS Adidas has secured sponsorship agreements with many National Athletic leagues that have increased the company’s visibility to the globe. For example‚ Adidas is Official Sponsor of the Women’s World Cup 1999 in the USA
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Charlene Isidoro * Meliton Navejas * Jireh Perdona * Randyl Vilog Shoe polish is a wax material used for shining the shoes‚ boots or any other foot wears. It makes the shoe clean and smooth all day long. Shoe polish is applied on cloth‚ brush‚ or rag. People can make our shoe shine by gently rubbing the cloth with an amount of the shoe polish. After you apply this‚ wait for the shoes to be dry. This shoe polish is made from charcoal and candle. By being creative‚ people can invent or
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Adidas then well known for pioneering athletic footwear with kind of revolutionary invention in athletic footwear and equipment in which Adi Dassler alone accumulating 700 patents and property rights worldwide by the time of his death in 1978. The company has long history in footwear business since founded in 1920. By 1924‚ Adolph Dassler’s brother Rudolph Dassler join to the business where two brothers then formed new shoe factory named Dassler Brother Shoe Factory that specialized in innovative
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lettering: "adidas"). The company was named after its founder‚ Adolf (Adi) Dassler‚ who started producing shoes in the 1920s in Herzogenaurach‚ near Nuremberg‚ with the help of his brother Rudolf Dassler who later formed rival shoe company PUMA AG. The company’s clothing and shoe designs typically include three parallel stripes of the same color‚ and the same motif is incorporated into adidas’ official logos. adidas plans to become the leader in the organised sports footwear and sportswear market
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Nike Case Analysis Prepared for Consumer Behavior Introduction Nike is the largest seller of athletic footwear and athletic apparel in the world with subsidiaries in over 200 countries across the world. It is a company that was founded by Phil Knight in the 1960’s‚ who was a talented middle-distance runner from Portland. He approached the Onitsuka Co. in Kobe‚ Japan‚ and persuaded the manufacturer of Tiger shoes to make
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just about anyone in the world. The meaning for Nike has lived up to the company ’s expectations. Now‚ NIKE is the world ’s number one shoe company and controls more than 40% of the athletic shoe market. The company designs and sells shoes for just about every sport‚ including baseball‚ volleyball‚ cheerleading‚ and wrestling. Nike doesn ’t only sell athletic shoes‚ but a wide variety of sporting goods and clothing; they design‚ develop‚ and market high quality active sports apparel‚ equipment
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BACKGROUND OF THE PROBLEM Since the late 1980s‚ Business School marketing professor Itamar Simonson has looked for ways to understand how consumers make choices. Much of his work debunks the accepted theory that giving consumers what they want and making a profit are the most basic principles of marketing. Customers may not know what they want‚ and second-guessing them can be expensive‚ says the professor who teaches MBA and PhD marketing and consumer decision-making courses. In Simonson’s words
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a Brand in the European Markets. More specifically: a. What criteria do consumers use for evaluating Nike shoes? Are they aware of the Nike as a leading brand in terms of atheletic shoes? b. How do consumers evaluate the various brands of athletic shoes in terms of the choice criteria? Who all are the Major players in the Market? What are their Strengths? c. Are the consumers willing to pay a premium price for high performance shoes? d. What is the demographic and psychographic profile of
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Nike is a global leader in the world of athletic sports apparel. They have become this by not limiting what defines an athlete. According to their mission statement Nike believes that "as long as you have a body you are an athlete." I feel they have always been on the forefront of athletic apparel because of this theory. They were the first to market their products to all people and not just athletes or non-athletes. As you can see in their line of footwear you are able to purchase Nike track
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