Competencies a. Strengths b. Weaknesses c. Opportunities d. Threats VIII. Business Life Cycle IX. Marketing Goals X. Strategies and Implementation XI. Conclusions and Recommendations Executive Summary Nike is a worldwide powerhouse in the athletic shoe and apparel industry. Nike’s short‚ but yet effective mission statement is characteristic of such success. Nike paints a picture of their company for the world to see their‚ "inspiration and innovation"‚ as well as their "commitment to serve everyone
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brand since 1984. In 2003‚ its worldwide sales were about $3.5 billion. It is a number two brand in the athletic shoe market in U.S.‚ however‚ the industry in growth rate is decreasing (Zerio 2005). In this paper‚ I would like to present the best way for Reebok to market their products in such industry situation. The Problem Statement Considering the changing urban culture and the athletic shoes market‚ determine the best way for Reebok to approach the marketing of its products to the urban market
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depicted with wings‚ giving rise to her designation “Winged Victory”. Bowerman invented a grooved pattern on the sole inside of a waffle iron. The waffle-type grooved pattern helped athletes grip the running track and were lighter than traditional athletic shoes. A Portland State University student designed Nike’s ‘swoosh’ logo in 1971 for a mere $35. The logo went through four iterations until it reached the solo swoosh it is today. The slogan “Just Do It”‚ created in 1988‚ was inspired by serial
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Market segmentation of the Nike company Demographic Segmentation Demography segmentation they include age‚ race‚ family income‚ and education level‚ among others.Besides‚ it was observed that the majority of the respondents consist of professional from various fields like engineers‚ software professionals‚ working executive etc. who effective form 38% of our database. While 36% were students from various fields. Others constitute designers and athletes etc. the further study is carried on the buying
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with the strengths‚ weaknesses‚ opportunities‚ and threats concerning adidas ’ acquisition of Reebok help convey the following arguments. Arguments Nike ’s Current Position o Strong brand recognition o Top endorsers o Global leader in athletic shoe market adidas-Reebok Strengths o Complementary global strengths o Complementary brand identities and market segments o Shared R&D‚ patents‚ and technology adidas-Reebok
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I. Statement of the Problem Based upon the critical issues stated in the case‚ Wyatt wondered if LFL should consider bringing a Lobo shoe to market in partnership with Reebok. Was there retail potential in a signature product built around an emerging professional women’s player such as Rebecca Lobo? Did it make sense financially? II. Objectives of the Study This study seeks the following objectives: - to be able to understand the market potential of LFL shoes in partnership of Reebok
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Another important factor in economy is the maturing market in athletic shoes. There is also a growing adverse demographic change in the marketplace brought about by the sweatshop expose that Nike has not overcome yet. Effects to Nike’s growth are also affected not only by domestic economy but also by the international economy. The continued weak Euro and Asian recession could potentially hurt Nikes international sales and growth. Nike’s extreme sports product line is seen as inferior quality
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Best v Worst Brands From the statistics gathered from the research group and the surveys‚ we have concluded that Nike is the best brand and the Reebok is considered to be the worse brand. For the consumers‚ it was not the feel or the style of the shoe that was the reasoning for the dislike in the product‚ it was the lack of promotions and the lack of competition it gave the marketing giant known as Nike. Many felt that they never knew when new Reebok products were being released and they were not
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Competitor Analysis 6 SWOT analysis 8 Five forces model 9 Nike Case Summary Nike is a major publicly traded sportswear and equipment supplier based in the United States. It is the world ’s leading supplier of athletic shoes and apparel‚ and a major manufacturer of sports equipment. They have a market share in the United States exceeding 40%. Nike also distributes its products outside the US. In 140 countries‚ Nike sells products through independent retailers
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STRATERGIES: INDIAN FOOTWEAR INDUSTRY NIKE-ADIDAS-REEBOK-PUMA-INDIAN BRANDS Executive Summary To study and develop substantial market analysis on the primary products these firms (Nike‚ Adidas‚ Reebok‚ Puma and Indian brands) make‚ i.e Athletic Footwear. We will compare their marketing strategies‚ their targeting and their marketing mixes. We will analyze their segmentation and examine their positioning in the Indian market. And lastly we will state our conclusions on the comparative marketing
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