"Nike Inc" Essays and Research Papers

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Nike Inc

Nike, Inc. is an American multinational corporation that is engaged in the design, development and worldwide marketing and selling of footwear, apparel, equipment, accessories and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. It is the world's leading supplier of athletic shoes and apparel[3] and a major manufacturer of sports equipment, with revenue in excess of US$24.1 billion in its fiscal year 2012 (ending May 31, 2012). As of 2012, it employed...

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Nike Inc Background

A. Brief Company Background: Brief History: Nike, Inc. was incorporated in 1968 when The University of Oregon’s track and field coach, Bill Bowerman, and his star runner, Phil Knight, thought they could better design and sell shoes to runners than what was available at the time. It is headquartered in Washington County, Oregon. Nike is many things – a product designer, a consumer goods manufacturer, a brand communicator, a leader in corporate responsibility, and a portfolio of authentic footwear...

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Nike

NIKE Executive Summary Nike Inc. founded in 1962 by Bill Bowerman and Phil Knight was first named Blue Ribbon sports. Their goal was to distribute high quality Japanese athletic shoes to American consumers in an attempt to compete with Germany’s domination of the athletic wear at that time (Adidas and Puma). Nike manufactures and distributes athletic shoes at every marketable price point to the global market. More than 40% of sales come from athletic apparel and sports...

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Nike

Nike. The Positioning statement of Nike is “For serious athletes, Nike gives confidence that provides the perfect shoe for every sport”. In today’s competitive environment, Nike, one of the global leaders in sporting goods industry, has established a strong position for enhancing athletic life style. It’s the number one sports manufacturer in the world design by Nolan Breitbarth in the 1970s with Phil knight founder of Nike Inc. It is the leading sporting goods Company in the United States and...

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Nike

man and Phil Knight,] and officially became Nike, Inc. on May 30, 1971. The company takes its name from Nike (Greek Νίκη, pronounced the Greek goddess of victory. Nike markets its products under its own brand, as well as Nike Golf, Nike Pro, Nike+, Air Jordan, Nike Blazers, Air Force 1, Nike Dunk, Air Max, Foamposite, Nike Skateboarding, and subsidiaries including Brand Jordan, Hurley International and Converse. Nike also owned Bauer Hockey (later renamed Nike Bauer) between 1995 and 2008, and previously...

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Nike

ourselves. It is our job to provide inspiration and aspiration for everyone interested in sports in the world. We believe that everyone who has a body is an athlete." During a 21-year partnership with W&K, Nike has created some of the world's most attention-grabbing advertising: Nike "good v evil" and the recent $3m Terry Gilliam-directed epic in cages on a ship, both for World Cups; "tag", last year's Cannes grand prix winner; famous ads starring Pete Sampras and Andre Agassi playing in the...

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Nike

Nike Case Analysis Prepared for Consumer Behavior Introduction Nike is the largest seller of athletic footwear and athletic apparel in the world with subsidiaries in over 200 countries across the world. It is a company that was founded by Phil Knight in the 1960’s, who was a talented middle-distance runner from Portland. He approached the Onitsuka Co. in Kobe, Japan, and persuaded the manufacturer of Tiger shoes to make...

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Nike Globalization

Nike Globalization By:Randell Smith Nike is well known around the whole world. They are the largest seller of athletic apparel and athletic footwear. The Nike logo, that is a swoosh, is one of the most recognizable business logos on earth. The logo is more than just a symbol. Nike is a prime example of the way a company is supposed to approach the sports market. Nike is everywhere related to sports including, retailing, sports management and sports promotion. Nike is advertised on TV commercials...

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The Brand Nike

people hear the name Nike they think of great footwear, quality apparel and top of the line athletic merchandise. People wear the Nike swooshes with pride, thinking what they are wearing will improve their own personal athletic goals, or simply boost their self-confidence. People also purchase the Nike brand because they relate it with so many of the athletes who Nike endorses. People like LeBron James, Tiger Woods, Maria Sharapova, and Michael Jordan. These athletes wearing the Nike sign, was what really...

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Nike

 History of Nike Nike, who currently ranks as 136 in the fortune 500 for America’s largest corporations, has come a long way since its humble beginning of in the 1960’s. Founded by visionaries Bill Bowerman and Phil Knight who at the time had no clue how much of an impact this footwear would make in the marketing world. Bill Bowerman was a track and field coach at the University of Oregon with enormous amount of knowledge on athletics and was always looking to help his players maintain the advantage...

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