man’s cellular service Targeting: AIRTEL Earlier‚ elite class above age group of 25 years. Corporates‚ YUPS(Young Upward Proffesionals) Youth – Acheivers & aspiring individuals‚ quality seekers. Targeted Women & Senior Citizens with postpaid plans. Later‚ Airtel started targeting across various geographical & social classes of India. It developed the ‘Matchbox strategy’- making airtel recharge cards available wherever matchboxes can be found. Targeting: AIRTEL Later‚ Airtel
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November 13‚ 2008 Prof. Subrat Sahu Marketing Management SKIPS Dear Sir‚ I have completed the report that you requested. This report examines the differences between Titan and Timex with respect to its segmentation‚ targeting and positioning strategies as well as their consumer behavior for the same. This report proved to be very enlightening‚ as well as a learning experience. At your request‚ I will discuss the report with you. Sincerely Khushboo Mandot EXECUTIVE SUMMARY
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5_______________________Introduction 6_______________________Segmentation‚ Targeting and Positioning - concept 9_______________________Segmentation‚ Targeting and Positioning used by Leeds Castle 10______________________The role of Branding 11______________________Alternative promotional campaign 13______________________Conclusion 14______________________References Page | 3 Kristina Ivanova Executive Summary This report analyses the segmentation‚ targeting and positioning techniques‚ states how are they used in the marketing
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to our customers. The variables that make our segment distinct are mainly Demographic and Geographic variables. 2. Which market segment(s) are you targeting and why? Which ones are your competitors targeting? Our organization has mainly been focused on pharmaceutical manufactures (demographically & geographically). We are targeting these types of customers because we have a specific type of benefit for both of these segments. Also our customers will usually fall under one or two
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process‚ meaning as segmentation‚ targeting‚ and positioning‚ can be argued as a most suitable and important tool for the organizations to better determine the market need to concentrated and also developing successful marketing strategy to achieve their goals. In this report‚ the author aims to explore the successful story of KitKat chocolate bar and its brand equity mainly use STP process with the summary of literature from previous
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upper middles‚ lower uppers‚ upper uppers 2) What segment(s) is Saturn now targeting? How is GM now positioning Saturn? How do these strategies differ from those employed with the original Saturn S-series? Saturn is making targeting more selective: • High end customers • Luxury loving people • Import buying customers from overseas GM is creating brand image of new Saturn‚ not old. How? First‚ common way is positioning by serving quality products & services. We want remind that GM investigated
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Strategy‚ Brand and Brand Positioning with Extra Joss as Illustration Case BY: A.A. BAGUS PRAMANANUGRAHA‚ NIM.29114815 MASTER OF BUSINESS ADMINISTRATION SCHOOL OF BUSINESS AND MANAGEMENT INSTITUT TEKNOLOGI BANDUNG BANDUNG - 2014 INTRODUCTION “Having a Better Brand Is Better Than Having a Better Product” Al Ries‚ adage.com. Before we analyzing what is relationship among marketing‚ strategy‚ brand and brand positioning. First‚ we must know what is brand‚ brand positioning and marketing strategy
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SEGMENTATION TARGETING AND POSITIONING In order to make their products relevant to a variety of consumers‚ companies use targeting marketing‚ marketers identify specific segments of the population in positioning their products to appeal specifically to that segments‚ at MacDonald’s segmenting is central to their marketing strategy. The burger giant takes a different approach to segmenting in most companies. At MacDonald’s instead of having a brand manager on big Mac and brand manager on French
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Outcome 1 For this Outcome I was split into a small group of people within my class and was asked to prepare a PowerPoint presentation of no more than 10 minutes addressing the various elements of the marketing process and the benefits and costs of a marketing orientated business giving examples. (PowerPoint presentation attached and notes) Overview/Reflection of Marketing Presentation First of all‚ to be put in a group of individuals that I had never met or interacted with before was always
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advice marketing manager of Dynamic International Ltd. I will explain what are micro and macro environment factors and how do they affect his marketing decisions as well as consumer buying behaviour. I will propose him segmentation criteria‚ targeting and positioning for his products. Micro environment Micro environment consists of the different types of stakeholders outside the organisation. The constituents or stakeholders of the micro environment include customers‚ suppliers‚ creditors‚ distributors
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