5. The notion of a term.Its characteristics and st. f-s.Scientific prose. T. are w-ds denoting various scientifical & techn. Objects‚ phenomena & processes. They are found in techn. Texts where they are indespensible means of expressing ideas. They directly refer to the o-t they mean. They are emotionally neutral. They are: 1- monosemantic; 2-m-ng doesn’t depend on the context;3-it remains constant until some new invention changes it(wireless set=radio); 4- no emotional colouring‚but it can obtain
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1. Functional Styles in Modern English The Notion of Functional Style. Functional style as “having social relevance‚ functionally determined‚ displaying inner coherence combination of ways of usage‚ choice and combination of means of speech communication in the domain of a certain national language‚ correlated with other ways of expression of the same type‚ which attain other aims and fulfill other functions in the social communicative experience of the people”\V.V.Vinogradov\. Functional
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Language of Advertising and Communication via Advertising Contents Introduction 3 Chapter 1. Concept of advertising as an act of communication 7 1.1. Definition of Advertising 7 1.2. Communication and Advertising 8 1.3. Functions of Advertising 12 1.4. Image Advertising 14 1.5. Advertising Text and Slogan 15 1.6. Conclusion 16 Chapter 2. Language of advertising 18 2
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МАТЕРИАЛЫ К ГЭК 1. Functional Styles in Modern English 2. Part of Speech Theory 3. Noun and its Grammatical Categories 4.Role of English as a Global language. Basic Variants of English. 5.Grammatical Categories of the English Verb 6.Peculiarities of the Language of Media 7.Theory of Phoneme and Classification of Phonemes in the English Language 8.Peculiarities of English Intonation 9.Peculiarities of Colloquial Style in Modern English 10.Business Communication in Modern English 11.Periods
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Why Study Literature? Thursday in one of my Introduction to Literature courses‚ one of my students said‚ "Ma ’am‚ I have a question. No disrespect‚ but...." We all know the feeling that comes with any question or remark that begins that way. I thought‚ "Oh boy. Here it comes." "...Why do we need to learn this? Is my commander going to send me a poem and ask me to explicate it?" This question always flummoxes me--not because I have no answer‚ but because the answers are so obvious to me
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O.N. Grishina Text Analysis Guide for 5th Year Students Moscow 2000 Text Analysis Guide (for 5th Year Students) © 2000 by O.N. Grishina. All rights reserved. Preface Until quite recently linguists treated language as a fixed code - a more or less rigid system of interrelated elements. These elements were traditionally classified as phonological (the level of sounds)‚ morphological (the level of word parts)‚ lexical (the level of words) and syntactic
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Кухаренко В. А. Практикум з стилістики англійської мови: Підручник. — Вінниця: Нова книга‚ 2000. — 160 с. Кухаренко Валерия Андреевна‚ д.ф.н.‚ проф.‚ кафедра лексикологии и стилистики английского языка факультетеа РГФ ОНУ им. И. И. Мечникова CONTENTS FOREWORD...............................................................................…………………………………………... 2 PRELIMINARY REMARKS.....................................................………………………………………….. 3 CHAPTER I. PHONO-GRAPHICAL LEVEL
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THE DEVELOPMENT OF THE SONNET ‘A very useful book indeed‚ and one which will add to the scope of current debates about the sonnet.’ John Drakakis‚ University of Stirling In this indispensable introductory study of the Renaissance sonnet‚ Michael R.G.Spiller takes the reader on an illuminating guided tour. He begins with the invention of the sonnet in thirteenth-century Italy and traces its progress through to the time of Milton‚ showing how the form has developed and acquired the capacity to express
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