The last paragraph on pg.477 in Solzhenitsyn’s The Evolution of Our Character it has a very deep focus with betrayal and lying. “An overpowering plume of betrayal. It was unavoidable. If you wanted to survive‚ lie. Lie and Pretend.” That is a quote I will be focusing and elaborating in the essay as well as tying that quote down from the reading of Our Muzzled Freedom from The Gulag Archipelago. During the ruling period of the Bolsheviks‚ which were‚ led by Stalin there was a lot to fear in the government
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Through the eyes of Winston‚ the protagonist in 1984‚ we observe the forces used for the government to retain its complete power over the people. The government almost diminished free thought of the people‚ has destroyed any means of building relationships‚ and utilized fear to make sure everyone would stay true to Big Brother. In such a dystopian society it may only take one person to overcome such obstacles‚ or so we thought. Orwell designed 1984 to warn his readers about the grave dangers in
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Betrayal is basically to be false or disloyal to others or even oneself. There can be a lot of emotional consequence and baggage that goes with betrayal. William Shakespeare is known for expanding themes of real life situations into his literature. In one of his most much-admired plays‚ Hamlet‚ he goes deep into the common theme of betrayal. Although the play carries the name of the leading role‚ all characters play vital roles in the progress of the many layers of the meaning of the complex plot
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What is Brand Loyalty? The American Marketing Association defines brand loyalty as: The situation in which a consumer generally buys the same manufacturer originated product or service repeatedly over time rather than buying from multiple suppliers within the category. Brand loyalty is more than simple repurchasing‚ however. True brand loyalty exists when customers have a high relative attitude toward the brand which is then exhibited through repurchase behavior. This type of loyalty can be a great
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1. Relevant literature The literature pertaining to relationships among customer satisfaction‚ customer loyalty‚ and profitability can be divided into two groups. The first‚ service management literature‚ proposes that customer satisfaction influences customer loyalty‚ which in turn affects profitability. Proponents of this theory include researchers such as Anderson and Fornell (1994); Gummesson (1993); Heskett et al.(1990); Heskett et al. (1994); Reicheld and Sasser (1990); Rust‚ et al. (1995);
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Loyalty What is loyalty? Loyalty is a feeling or attitude of devoted attachment and affection. Loyalty is related to many other terms such: as Love‚ friendships‚ family relationship and many others. It is mostly of the time the basic of these other concept. Loyalty is only way to keep the people you love out of danger. For instance: if one of them going in a fight I will honestly‚ calm he/her down before‚ something bad happen. It is to be with a friend in good times and bad‚ time. Without the
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| | | | | | |We see betrayal in the romantic | | | |relationships in the plays. |
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Javalgi‚ R. G. & Moberg‚ C. R. (1997) Service loyalty: implications for service providers. The Journal of Services Marketing‚ 11(3)‚ pp. 165-179. Jacoby‚ J. & Kryner‚ D. B. (1973) Brand loyalty vs. repeat purchasing behavior. Journal of Marketing Research‚ February‚ pp. 1-9. Oliver‚ R. L. (1999) Whence consumer loyalty. Journal of Marketing‚ 63(special issue)‚ pp. 33-44. Wernerfelt‚ B. (1991) Brand loyalty and market equilibrium. Marketing Science‚ 10(3)‚ pp. 229-245. Javalgi
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1984 essay: The last sentence of 1984 by George Orwell‚ though very clear itself‚ thrusts the meaning of the book into ambiguity and interpretation. Because it is the last thing seen by the reader‚ the ending of a book has the power to leave the lasting impression. Whether this is a good or bad impression remains to be decided by the readers themselves. While this ending may not be seen as a pleasant one‚ it appropriately concludes the novel in the way that it stays true to the overall tone of
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Brand Loyalty In marketing‚ brand loyalty refers to a typical consumer behavior in which s/he repurchases a brand’s product with a certain level of commitment and can be seen as a repeated buying of a particular product/service or behaviors like advocating the use in the general public or people they know. Nevertheless‚ brand loyalty does not only entail repurchasing. Repurchase may be the result of several other variables like absence of good alternatives‚ situational constraints‚ or simply
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