Topics: Shopping mall, Economics, Investment Pages: 2 (522 words) Published: May 10, 2014
Is it the right time to enter the Indian retail market and the best entry mode It is the right time to enter the Indian retail market, there are some reasons can account for this phenomenon: (1) Due to over 10percent of the country’s GDP and around 8pecent of employment, retail is the largest industry in India. (2) Driven by strong income growth, changing lifestyle, favourable demographic patterns, and more and more young people live in India they likely to accept large and modern shopping mall. (3) India has huge potential market opportunity for the consumer sensitive organized retailer. Which is shown that the Indian organized sector occupy mere 2percent in retail sector is estimated around Rs 900,000crocre. (4) India’s market size and current growth trends make Carrefour one of the best retail opportunities in the world. India’s economy is booming recently, it also will be a nation of upwardly mobile middle class household and will pass Germany as the world’s fifth largest consumer market due to that increase trend in disposable addition, shoppers with large format value, a wide selection, efficient loyalty programs, pricing and visual merchandising, store accessibility, quality products which also play a vital role in decision of Carrefour entering into Indian retail market. Especially, women become a dominate shoppers who influence in household purchase which is a favourable consumer buying pattern to Carrefour enter into India market. (5) Considering the Indian economy environment, India, s economy is the third largest in Asia comparing to Japan and China. Overall, India is the twelfth largest economy in the world which gives Carrefour a bright future investing in India. Exception of this, India has steadily middle and upper classes income growing which makes private consumption over 8.3 per cent in the fourth quarter of fiscal year 2007. (6) India’s financial sector plays a major role in the country economic and social development, the...
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