Business Trends in Advertising Industry
EMERGING BUSSINESS TRENDS & OPPORTUNITIES IN VARIOUS SEGMENTS
2013-14
RETAIL:
Overview-
Retail industry, being the fifth largest in the world, is one of the sunrise sectors with huge growth potential and accounts for 14-15% of the country’s GDP. According to the Global Retail Development Index 2012,
India ranks fifth among the top 30 emerging markets for retail.
The recent announcement by the Indian government with Foreign Direct Investment (FDI) in retail, especially allowing 100% FDI in single brands and multi-brand FDI has created positive sentiments in the retail sector.
Emerging areas –
Some sectors that occupy a prominent position with the retail industry are:
Apparel Retail: Everybody understands the impact of fashion and textiles on the environment. Almost $19.5 billion were spent on online apparel shopping in the year 2009 and increasing since then.
Fashion & Lifestyle Retail: In India the vast middle class and its almost untapped retail industry are the key attractive forces for global retail giants wanting to enter into newer markets, which in turn will help the retail to grow faster.
Food & Beverage Retail: Backed by huge potential and changing lifestyles, the food and beverage retail market is growing at a robust 30-35 per cent per year.
Pharmaceutical Retail: Driven by therapies like anti-diabetic, vitamin, anti-infectives and dermatology, it accounted for a robust 15% growth in 2011.
E-commerce or E-tailing – the next big revolution: With the advent of e-commerce in the retail industry, retail stores are facing stiff competition from e-stores. The rising demand for e-shopping has lead to a new debate cropping up in the world.
Factors driving growth are- * Emergence of nuclear families * Falling real estate prices * Growing trend of double-income households i.e. Large working population * Increase in disposable income and customer aspiration * Low share of organized retailing * Growing
2013-14
RETAIL:
Overview-
Retail industry, being the fifth largest in the world, is one of the sunrise sectors with huge growth potential and accounts for 14-15% of the country’s GDP. According to the Global Retail Development Index 2012,
India ranks fifth among the top 30 emerging markets for retail.
The recent announcement by the Indian government with Foreign Direct Investment (FDI) in retail, especially allowing 100% FDI in single brands and multi-brand FDI has created positive sentiments in the retail sector.
Emerging areas –
Some sectors that occupy a prominent position with the retail industry are:
Apparel Retail: Everybody understands the impact of fashion and textiles on the environment. Almost $19.5 billion were spent on online apparel shopping in the year 2009 and increasing since then.
Fashion & Lifestyle Retail: In India the vast middle class and its almost untapped retail industry are the key attractive forces for global retail giants wanting to enter into newer markets, which in turn will help the retail to grow faster.
Food & Beverage Retail: Backed by huge potential and changing lifestyles, the food and beverage retail market is growing at a robust 30-35 per cent per year.
Pharmaceutical Retail: Driven by therapies like anti-diabetic, vitamin, anti-infectives and dermatology, it accounted for a robust 15% growth in 2011.
E-commerce or E-tailing – the next big revolution: With the advent of e-commerce in the retail industry, retail stores are facing stiff competition from e-stores. The rising demand for e-shopping has lead to a new debate cropping up in the world.
Factors driving growth are- * Emergence of nuclear families * Falling real estate prices * Growing trend of double-income households i.e. Large working population * Increase in disposable income and customer aspiration * Low share of organized retailing * Growing