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What Your Supermarket Knows About You

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What Your Supermarket Knows About You
In the article “What Your Supermarket Knows About You” Martin Lindstrom details his experience after visiting a laboratory in Chicago of one of the largest consumer goods manufacturers. He describes the different marketing techniques retailers use to get customers to stay longer and buy more. Lindstrom explains how they monitor their shoppers to see how they respond to different tactics used; such as employing speed-bumps in certain sections of the store so they stay in one section longer and increase the average amount they would spend. Simple psychological tactics such as removing the dollar sign in front of a price also offered major increase. These types of strategies are nothing unique and are employed by all big manufacturers. The clothing
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