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Summary Of Nordstrom's Business Decisions

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Summary Of Nordstrom's Business Decisions
Nordstrom’s business decisions in response to changes in the market have focused in reaching younger customers and an omnichannel emphasis. A problem many high end retailers face is maintaining the millennial customer who may not always be able to buy high priced designer consistently. Luckily Nordstrom Rack, Nordstrom’s outlet, appeals to young customers who are seeking deals. In today’s market, positive customer relationships is huge in gaining customer traffic due to gaining returning shoppers who will spread positive information to other potential shoppers. Since Nordstrom Rack appeals to a younger shopper, the likelihood of them become a Nordstrom customer is high and they will have nothing but great things to say about the company. Personally,

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