Write A Research Paper On Macy's

The purpose of Chapter 5 is to write a summary of this project, make recommendations and give conclusions. This paper focused on the behavior of the millennial generation and how it is affecting companies. The research also evaluated the financial situation of Macy’s and its principal’s competitors inside and outside the retail market. A SWOT analysis of the Company tried to find what weaknesses or threats are hitting and transforming the business. Here, the main point consisted in the focus of find solutions that the Company can implement to reach and capture the Millennials generation. The research found that Macy’s, due its enormous capabilities, with the implementation of effective strategies, will be able to catch and gain the controversial