top-rated free essay

Session 14 Zappos Case Homework student version

By blueglow Apr 19, 2015 449 Words
1. Why was eCommerce the best approach to achieve Nick Swinmurn’s vision of the perfect shoe store? a. . No inventory limitations
b. . No re-stocking issues
c. . All brands, sizes, and colors are stocked in a main warehouse. d. . No constraints on number of brands in a given location. e. . No waiting for sales associates or personnel to bring you your size, immediately find your size shoe in various styles and fashions

2. How does the overall construction of the Web site contribute to the success of the business? Organization your answer around the three elements of Web site design: content, design (i.e. look and feel, and ease of navigation), and functionality (i.e. user interactivity). Content

Limitless shoe options in various brands, sizes, and colors
Very visually focused (great for people looking for fashionable shoes) Shoes can be personalized and added to cart in minutes.
Offers more than just shoes, offers entire outfits including accessories. “Narrow your choices” bar makes for easy customization and personalization of products By logging in you can save your cart or list favorites for easier shopping or reference in the future. Customer reviews allows buyers to know product flaws or size differences before buying Banner reminds customers of free shipping and free returns to ease online shopping hesitation. Various ways to find a product, whether it be through the search bar or categories.

3. What steps did take to ensure that the firm’s work culture fit well with the so-called “Internet Generation?” Why is this important to the organization’s success? a. steps taken:
i. . Use of twitter to answer customer concerns
ii. . Use blogs for communication and postings.
iii. . Mass customization
iv. . Personalized Zappos sites, ex. Couture, running, outdoors, etc. v. . Fun an innovative work environment

b. importance:
i. . Customers get fast/real-time answers to questions
ii. . Complaints can be handled quickly and personally
iii. . Mass customization allows customers to feel personally connected to the brand. Feel as if they are creating the products. iv. .Strong customer brand engagement, customers can identify with the brand which leads to better retention. v. .Innovative work environment draws young talent and inspires creativity in the workplace.

4. What advantages did bring to the merger/acquisition of and what did Zappos bring? Amazon’s Contributions
Zappos Contributions:
Amazon owned order fulfillment centers in more locations
Best selection of shoes available anywhere online (vast product mix) World renowned inventory management system
Strong focus on customer satisfaction and trained customer service team. Amazon owned delivery trucks for faster and more widespread shipping Strong social media presence and social media team.
Large data management systems
Customer data such as demographic information and shopping preferences.

Cite This Document

Related Documents

  • Amazon Case Homework Student Version

    ...Assignment Questions: 1. What is Amazon’s business and what factors are critical to its success? [list or table] Amazon’s Businesses Critical Success Factors use of its supply chain management It is one of the fastest grows parts add more rows as needed…. Use the management processes to service the eCommerce nedds instea...

    Read More
  • Session 13 Partners Case Homework Student Version

    ...1. Create a table that lists the benefits to the patient and to the hospital of an enterprise system for patient medical information and a system for patient prescriptions and related medical therapies. Information System Benefits to Patient Benefits to the Hospital LMR They don’t have to carry past medical documents or prescriptions for r...

    Read More
  • Zappos Case

    ... Zappos Case Study Question 1 What is the business of Zappos and what are its critical success factors (CSF’s)? Sells shoes online to meet the demanding needs of serious shoe shoppers Uses eCommerce for the transaction between business to consumer Stocks vast inventory of all makes, styles, colors and sizes Fast and efficient del...

    Read More
  • Session 21 Fastfit Case Homework student version 1

    ...e. Customer database management f. Targeting new customers online/promotion by search engine site g. add more lines as needed…. 2. How does the narrative in the FastFit Web Site Case reflect the best practices of the project management Life Cycle (PMLC)? PMLC Step Actions by FastFit’s Project Team Commitment Fred plays the role of project ...

    Read More
  • Zappos Case

    ...1. Zappos transformed the shopping experience by providing online market place and making customers comfortable buying shoes in the internet. The core competency which distinguishes Zappos from competitors was a focus on service (it was service company selling shoes). The following sources of competitive advantages allowed the company to gain...

    Read More
  • zappos case

    ... Zappos Case Analysis Zappos, as we all know, is a well- run company that selling shoes, as well as other products, such as handbag, luggage, clothing, and etc. Why can Zappos achieve such a huge success? Form my point of my view; there are 5 key success factors. Firstly, Zappos mainly focus on customer service. For example, it pr...

    Read More
  • Zappos Case

    ...Case 1 2009: Clothing, Customer Service, and Company Culture Frances X. Frei Robin J. Ely Laura Winig on July 11,2009, privately held online retailer of shoes, clothing, handbags, and accessories-learned that, Inc.-a $19 billion multinitional online retailer of books, electronics, toys, and other merchandise-...

    Read More
  • Zappos Case

    ...Canter Service Marketing Professor Yépez CASE #2 — ZAPPOS.COM 2009: CLOTHING, CUSTOMER SERVICE, AND COMPANY CULTURE In 1999, Nick Swinmurn found himself walking through the mall, unable to find the right pair of shoes after visiting a variety of stores. Empty-handed, he went home to search online and found that there was no major online s...

    Read More

Discover the Best Free Essays on StudyMode

Conquer writer's block once and for all.

High Quality Essays

Our library contains thousands of carefully selected free research papers and essays.

Popular Topics

No matter the topic you're researching, chances are we have it covered.