Marketing To The Millennials Suzy Menkes Summary

A critique of “Marketing to the Millennials” In her essay “Marketing to the Millennials,” Suzy Menkes addresses the subject of marketing for the Millennial group. Menkes believes that the Millennial group provides a huge incline in today’s marketing system, and that the Millennial group is necessary when coming up with marketing strategies. Menkes does this by using detailed terminology from the marketing business. Menkes’ assertion that the Millennial group is important in consumerism is correct, due to the fact that Millennials are a huge group and consume a large amount of marketed goods.
Menkes begins her piece by noting the importance of the Millennials to the marketing business using detailed terminology from the marketing business itself, assuming that the audience is educated in this area of curriculum. Menkes notes a series of websites including Nowness.com and eluxury.com and assumes that the reader is accustomed to the idea of technology. Menkes states that the Millennials are an important group to keep in mind when developing marketing strategies, she also refers to various amounts of technological innovations within her article to assist in stating her point. Menkes typically refers to the use of social …show more content…
The depiction that the Millennial group is the targeted group within the article is proven when Menkes states that the targeted group is in fact the Millennial group. She proposes that the Millennial group is to be thought of when marketing is referred to, due to the fact that Millennials consume a large amount of marketed goods. Menkes constantly refers to technological advancements various amounts of times to show how the Millennial group is typically drawn into consuming marketed goods. Adding to that, Menkes also claims that the Millennial group is particularly fond of the idea of having quick and easy access to quite literally everything within the marketing