MKT 410 Spring 09
The exam will be structured as follows:
Option A: complete all of the multiple choice questions.
Option B: complete all of the essay/case questions.
Option C: select a sub-set of the multiple choice and essay questions to answer.
The following topic areas are important in your studying for the exam.
a) the lecture materials. When reviewing Chapters 9 and 12, you should review the sections referenced in the questions below and not other topics. b) Section 3 in the Solomon text, c) information in Section 3 of Solomon that ties into the IP’s d) the following print materials that were distributed during the semester: “Themed Flagship Stores” and Why We Buy by Paco Underhill.
The following thought questions can aid you in preparing for the exam.
1. Situational effects have an impact on consumer behavior. What are those impacts? How do antecedent states relate to the purchase environment and post-purchase processes?
2. What are the components of Russ Belk’s situational typology? How do they affect a consumer’s product usage and product evaluation?
3. For example, what is the role of temporal factors? Atmospherics? In-store decision making? What does “spontaneous shopping” mean? Why is it important to marketers?
4. Your text discusses types of consumer decisions, the continuum of buying decision behavior and characteristics of limited versus extended problem solving. You should be familiar with these concepts.
5. According to your text, what is information search? Its determinants? Motives? Outcomes? What are the five types of perceived risk and when are buyers most sensitive to these types of risk? When are purchases most sensitive to these risks?
6. You were asked to read an excerpt from Rob Kozinet’s article on Themed Flagship Stores. Familiarize yourself with the concepts of the two dimensions and four categories he presents in the