unit 3 m3
A coherent marketing mix M3 unit 3
In this part of my assignment am going to be developing a coherent marketing mix. I think that the marketing mix should be coherent because for a product to be successful the marketing mix has to be logical, getting all the marketing mix right will determine the success or failure of the product. We decided to design and make a lipstick that will last for as long as wanted, forever even. We decided to call the product “Eva last” because like the name says, it lasts forever. The product has a built in remover at the other end of the lipstick for when you want to remove it and does not come off otherwise. It is hoped that this product will gain a target market from teenage girls to woman or anyone who wears lipstick.
Target market
We have hoped that this product will gain a target market of woman and young girls. This decision was reached after doing market research; we did questionnaires asking people if there was a new product in the market, what kind of product they would want the most. Our questionnaire and field research were directed specifically at woman and we found out 90% of the woman would like a lipstick as they like to look presentable when they go out. The extensive research that we did showed us that woman buy lipsticks a lot more than other products. It was important for us to do market research when we come up with the product idea because market research helps you know the market and the people you will be working with. It also helps make decisions about pricing, promotion, product and location. With market research you are able to understand how your products or services fit your target market and also to gain information about how your competitors and customer needs in order to meet them.
Product
When we looked at the results we got from our research we found out that woman buy lipstick a lot more than other products in the cosmetics market. The reason they buy
In this part of my assignment am going to be developing a coherent marketing mix. I think that the marketing mix should be coherent because for a product to be successful the marketing mix has to be logical, getting all the marketing mix right will determine the success or failure of the product. We decided to design and make a lipstick that will last for as long as wanted, forever even. We decided to call the product “Eva last” because like the name says, it lasts forever. The product has a built in remover at the other end of the lipstick for when you want to remove it and does not come off otherwise. It is hoped that this product will gain a target market from teenage girls to woman or anyone who wears lipstick.
Target market
We have hoped that this product will gain a target market of woman and young girls. This decision was reached after doing market research; we did questionnaires asking people if there was a new product in the market, what kind of product they would want the most. Our questionnaire and field research were directed specifically at woman and we found out 90% of the woman would like a lipstick as they like to look presentable when they go out. The extensive research that we did showed us that woman buy lipsticks a lot more than other products. It was important for us to do market research when we come up with the product idea because market research helps you know the market and the people you will be working with. It also helps make decisions about pricing, promotion, product and location. With market research you are able to understand how your products or services fit your target market and also to gain information about how your competitors and customer needs in order to meet them.
Product
When we looked at the results we got from our research we found out that woman buy lipstick a lot more than other products in the cosmetics market. The reason they buy