Covergirl Outlast All-Day Lipcolor
Tactical Marketing Plans
CoverGirl Outlast All-Day LipColor
Implementation of this tactical plan positions Covegirl to provide services to customers who will purchase Outlast Lipcolor. Several approaches are identified in the tactical plan.
To be able to further refine the overall strategies for Outlast Lipcolor, below are precisely the tactical plans that will be incorporated into the marketing plan. Organizational
Consolidation of Covergirl makeup products, evaluate each of the existing products for possible consolidation to focus on the growth opportunities for the Outlast Lipcolor, according to the following approaches. o Harvesting and gradual decrease in company support for a product that is not selling that well o Pruning …show more content…
Resources should be allocated to focus on the future growth opportunities in sales.
Create counter displays in higher end department stores such as Macy's and Kohl's to attract the high income market segment
Sell through retailers; Wal-Mart and Kmart
Promotions
Public Relations - Identify where Covergirl can promote the brand of Lipcolor, it will take research to understand the audience. Analyze popular magazine, geographically locations, retail stores, popular websites; to identify the readers, viewers, visitors of the targeted market segment. Covergirl should catch the attention of the target consumer. An example would be to promote new Outlast Lipcolor, through advertising in a beauty magazine. It is first necessary to get a better understanding of the different magazines, stores, websites; the company should do a full investigation.
Create On-line website (advisor) and point of purchase
Advertising in magazines, journals, online banners, internet, and bulletin boards
Mass Media though display, TV, and radio
Direct Response through mail, fax, e-mail, special
CoverGirl Outlast All-Day LipColor
Implementation of this tactical plan positions Covegirl to provide services to customers who will purchase Outlast Lipcolor. Several approaches are identified in the tactical plan.
To be able to further refine the overall strategies for Outlast Lipcolor, below are precisely the tactical plans that will be incorporated into the marketing plan. Organizational
Consolidation of Covergirl makeup products, evaluate each of the existing products for possible consolidation to focus on the growth opportunities for the Outlast Lipcolor, according to the following approaches. o Harvesting and gradual decrease in company support for a product that is not selling that well o Pruning …show more content…
Resources should be allocated to focus on the future growth opportunities in sales.
Create counter displays in higher end department stores such as Macy's and Kohl's to attract the high income market segment
Sell through retailers; Wal-Mart and Kmart
Promotions
Public Relations - Identify where Covergirl can promote the brand of Lipcolor, it will take research to understand the audience. Analyze popular magazine, geographically locations, retail stores, popular websites; to identify the readers, viewers, visitors of the targeted market segment. Covergirl should catch the attention of the target consumer. An example would be to promote new Outlast Lipcolor, through advertising in a beauty magazine. It is first necessary to get a better understanding of the different magazines, stores, websites; the company should do a full investigation.
Create On-line website (advisor) and point of purchase
Advertising in magazines, journals, online banners, internet, and bulletin boards
Mass Media though display, TV, and radio
Direct Response through mail, fax, e-mail, special