The Devil Vacuum Ad Analysis

Brittany Ammons
Professor Brown
English 1301. WS5
November 10, 2014
Devil Versus The Devil
People world-wide are always looking for ways to keep their surrounding environment clean. What better way, than with a vacuum? In order to keep a clean floor, a good quality vacuum will be needed to accomplish that task. Two different ads were viewed on Dirt Devil Vacuums. One ad was based out of Germany , while the second ad was based out of the United Kingdom. The advertisement from Germany is much more effective. The video attracts the audience through its emotional grab, persuasive use of authority, and complex reasoning.
The first ad viewed was the ad based out of Germany, titled as, “Dirt Devil-The Exorcist.” This ad was promoted through video,
Factual superiority of the German video lies within the audience views, and overwhelming amount of money made from those views alone. The German ad grabs the internet viewers’ attention right away, with the title “Dirt Devil-The Exorcist.” In contrast, the ad from the U.K., “Dirt Devil Vacuum Advert,” was not nearly as interesting as the ad from Germany. The title “Dirt Devil Vacuum Advert” doesn’t grab the viewers’ attention at all, and is completely boring. The ad from Germany starts out in suspense with surroundings of a gloomy, dark house. Darkness always sets a scary mood for the environment. This event will definitely leave viewers wondering what could possibly happen next. Stepping through the house are people who appear to be a mother and a priest. Ear opening orchestra music plays in the background, as the mother and Priest edge toward a bedroom door in almost complete darkness. This music keeps viewers looking, as well as the events occurring in the video. The U.K. ad starts off with two older gentlemen sitting at a table with drinks in front of them. The scenery is rather vintage, just not very eye-appealing. Not to mention the music that plays through the video does not hold the viewers’ attention. The man on the left works on a word search, as the man to the right just sits next to him. At this point the viewer will lose interest waiting for what will happen
As the lady in the above apartment vacuums, the girl moves back and forth every time the vacuum moves. The video clearly presents that the vacuum is a two piece, which some customers like to know before they invest in a vacuum. This ad reveals that the girl was being suctioned to the ceiling by the powerful vacuum. Viewers will be just as astonished as the priest in the video. The main interpretation received from this ad is that the Dirt Devil Vacuum is of such good quality that it should actually be feared. Most importantly the video shows that the vacuum suctions very well. If the vacuum can suction a girl to the ceiling, it can basically clean up anything. Not that the vacuum actually does that. The point is that the vacuum is very powerful and efficient in performing the job. Looking to the video that presents the U.K. ad, the camera shows an upstairs view of a lady vacuuming, causing the man’s wig to suction to the ceiling. The video did a fantastic job by presenting the vacuum as the one piece that it is. When the vacuum stops, the wig drops and lands on the other guy’s head, making a “thump” noise. The man on the left looks up to the other guy’s head to see his own wig. The ad was too short and does not grab the viewers’ attention intensively, as the German ad does. This ad does present that the vacuum will clean up the floor, but