When we see a commercial on our T.V. screens today, we always see in print or hear the narrator telling us that their product or the service they are promoting to us is one of the best of its kind. They use all types of appeals and techniques to reel us in, making whatever they are trying to sell to us either pretty, shiny, worth-buying, or they use bold simple states telling us things such as, “Once you get it, you won’t be able to live without it.” By using these statements and methods of gaining viewers, the ad or commercial gains what it truly aspired for; attention and the need and/or desire to buy the product. In the ad “Bounty Big Spills” the bold statement and exaggerated visuals are created to intrigue the consumer to buy a useful household item.
Rhetorical devices can be used in multiple ways and they can be represented to us in many different forms. In advertisements, the most blatant rhetorical language is shown through the element of visual rhetorical devices and figures. In the ad for “Bounty Big Spills” paper towels, we can closely analyze the main devices the author/creator uses to appeal to the audience. First off, the hyperbole is the overall device used to appeal to us; it designates a relatable incident of society and family issues in our mind but by maximizing the paper towels to the largest potential, which brings about the easy use and reliability of it. In the ad by “Bounty” there displays a large scaled coffee cup that has spilled and clearly needs some kind of cleanup. When looked at more closely, you notice a just as gigantic pack of “Bounty Paper Towels” next to the spill, indicating that the towels are big enough to handle any mess. Big or small. The motto “Makes small work of BIG spills” is displayed on the paper towels and presents the message to the audience that even the biggest Popsicle or coffee mess is no trouble for a sheet of paper towels by “Bounty”. It presents this through immense
Cited: Bounty Paper Towels, Bounty. Advertisement. 4 April 2009. 1. Print