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Biic Wite Out Ad Analysis

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Biic Wite Out Ad Analysis
Ever wondered what would people do if they had all the money in the world? Would they spend it on themselves? How about their household, allies, or neighbors? If they could spend on them, would they spend money to those in need? For those who aren’t as prosperous, and are bound in the hertz of a life they cannot contract out of. Unless there are people out there who are willing to consider a stand fix the subjects they’re confronting. There are two print advertisements that strongly believe in helping the world a safer place. The first ad is from Bic Wite-out showing the struggles of poverty, and the second ad is from a Chinese company, with a bird committing suicide warning the people about the environment. Bic Wite-out begins with two separate images of a drawing of a boy looking down as he sits on the floor. The dispute between the two images is that the picture on the left shows an empty can, and the right shows that this tin has been whitened out, and is …show more content…
They are not specific to gender, as this should strike everyone. This effort shows just how terrible human's environmental neglect can be if not recognized and improved. While this is not something new to see in China, with an outsider’s position, it’s disturbing, inhuman, and moody. Many will face away from the image, but they won’t forget it. That plays with the reader's memory, possibly once they see a bird, they’ll associate it with that add. This may add mixed feelings, as they may feel grateful for the life they bear, but also grief stricken on that there’s people out there that don’t understand what they do, and that’s alive, sound, beautiful bird. Both advertisement plays with the emotions of the audience, using the pathos appeal. Not just that, but they also use ethos. They underline the custom of life that other people are experiencing that the reader couldn’t possibly get through because they render it

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