The Commercial Growth of the Live Music Events Industry
The commercial growth of the live music events industry
“Live music events have grown into global events, give five reasons as to what has driven their commercial growth and success”
By Anjes Kuypers
LT1059 The Service Sector Industries
Module Tutor: Abu Naser
Word Count: 1499
Introduction
In the past few decades there have been many developments in the live music events industry, which have led to live music events growing to be global events. (Goldblatt, J., 2002) There are several reasons for this development in the music events industry, many of them closely connected to developments in other sectors that influence the business of live music events. In this essay we will discuss the commercial, social, legal, technological and environmental factors that have contributed to the commercial growth and success of the events industry that has resulted in this industry to become a global one, producing events on a much bigger scale than before. Global live music events are now a common phenomenon producing billions of pounds in revenue and many industries outside the direct business of music events want to be involved to get a share in this major success. Books, articles, websites, reports and a few films have been the main resources for information for an essay on this subject, and to determine how music events have become global events.
Commercial
Events have always been organised for commercial purposes in many sectors of the economy. One of the recent developments in the live music events business is that music events have become a big part of marketing strategy for many companies in almost every sector of the business industry. Companies have tried to transform advertisement into real life experiences that relate to their product or company, which makes it easier for the clients to connect to the company. (Allen, J., 2006) Not only are companies organising music events to promote their businesses or their products themselves but
“Live music events have grown into global events, give five reasons as to what has driven their commercial growth and success”
By Anjes Kuypers
LT1059 The Service Sector Industries
Module Tutor: Abu Naser
Word Count: 1499
Introduction
In the past few decades there have been many developments in the live music events industry, which have led to live music events growing to be global events. (Goldblatt, J., 2002) There are several reasons for this development in the music events industry, many of them closely connected to developments in other sectors that influence the business of live music events. In this essay we will discuss the commercial, social, legal, technological and environmental factors that have contributed to the commercial growth and success of the events industry that has resulted in this industry to become a global one, producing events on a much bigger scale than before. Global live music events are now a common phenomenon producing billions of pounds in revenue and many industries outside the direct business of music events want to be involved to get a share in this major success. Books, articles, websites, reports and a few films have been the main resources for information for an essay on this subject, and to determine how music events have become global events.
Commercial
Events have always been organised for commercial purposes in many sectors of the economy. One of the recent developments in the live music events business is that music events have become a big part of marketing strategy for many companies in almost every sector of the business industry. Companies have tried to transform advertisement into real life experiences that relate to their product or company, which makes it easier for the clients to connect to the company. (Allen, J., 2006) Not only are companies organising music events to promote their businesses or their products themselves but