Rolling Stones Research Paper

HOW THE ROLLING STONES KEEP ROLLING
BACKGROUND
The rolling stones start in the year 1960, when two young guys began wrapping in the music world, these two young men were Mick Jagger and Keith Richard, the soul of Rolling Stones, the next year formed their own group called l'Little Boy Blue & Blue Boys in company of Jack Taylor.
In 1962 came another member of the group named Brian Jones, at this time it was decided to rename the group as Rolling Stones, in the same year they released their first simple “Come on ", and the same year they began their first tour.
In 1964 The Rollings released their first album “The Rolling Stones”, this album was composed of a single song from the group and the rest were covers of songs known since they
* Baby boomers: The age group born after second world war massively nad that have grow with the Stones by following them in their lives identifying with the songs along their life. * Todd Griffith: Specialist of IT’s of the Stones and who made possible a concert without a lot of cables by using wireless technology.
ORGANIATIONS INVOLVED * Rolling Stones: The band that have succeeded along the time and is the protagonist of the case. * Anheuser –Busch: This Company has sponsorship deals with the Rolling Stones. * Microsoft: This Company has sponsorship deals with the Rolling Stones. * Sprint: This Company has sponsorship deals with the Rolling Stones. * E-trade: This Company has sponsorship deals with the Rolling Stones. * Companie’s business partners: The merchandisers, promoters, and venue owners. Maintaining business relationships with the band * Jagged Internetworks: the Company that Jagger has financed for make available the online enjoying of Rolling Stones videos.
MAIN
So when bands forget where they come from and they lost their way fans need to be heard.
The article in the Sunday mirror was an alarm for the Rolling Stones and their marketers, the message behind it is: “remember you are rock band that makes music, not a fabric that produces merchandise”.
Big mistake from the Stones, they have twisted in what they use to be against, they use to be the rebels bad boys; nowadays they are the rich bad boys and are targeting a market of rich people forgetting about their beliefs and letting down their along-life fans who did not became prosperous or who are young and not loaded. Now that stones are a fabric of products marked with a tongue and pictures of members and ex-members they are taking the way to the extinction of the band and brand.