Swot Analysis of Mcdonald

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SWOT analysis of McDonalds
This is a McDonalds Corporation SWOT analysis for 2013. For more information on how to do SWOT analysis please refer to our article.

Company background
Name
Industries served
Geographic areas served
Headquarters
Current CEO
Revenue
Profit
Employees
Main Competitors

McDonald's Corporation
Restaurants, Food
Worldwide
U.S.
Don Thompson
$ 27.56 billion (2012)
$ 5.46 billion (2012)
1,800,000
Burger King Worldwide,Inc., Yum! Brand Inc.,
Subway, Wendy’s Company.

McDonald’s is the world’s leadingfast food restaurant chain with more than 34,000 local restaurants serving approximately 69 million people in 119 countries each day. More than
80% of McDonald’s restaurants worldwide are owned and operated by independent local franchisees. You can find more information about the company in its official website or Wikipedia’s article.

SWOT analysis of McDonalds

McDonalds SWOT analysis 2013
Strengths
1. Largest fast food market share in the world
2. Brand recognition valued at $40 billion
3. $2 billion advertising budget
4. Locally adapted food menus
5. Partnerships with best brands
6. More than 80% of restaurants are owned by independent franchisees
7. Children targeting

Opportunities

Weaknesses
1. Negative publicity
2. Unhealthy food menu
3. MacJob and high employee turnover
4. Low differentiation

Threats

1. Increasing demand for healthier food
2. Home meal delivery
3. Full adaptation of its new practices
4. Changing customer habits and new customer groups

1. Saturated fast food markets in the developed economies
2. Trend towards healthy eating
3. Local fast food restaurant chains
4. Currency fluctuations
5. Lawsuits against McDonald’s

Strengths
1. Largest fast food market share in the world. McDonald’s is the largest fast food restaurant chain in terms of total world sales (8%). It is the second largest outlet operator with more than 34,000 outlets, serving 69 million

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