Preview

Swot Analysis Of Tim Hortons

Good Essays
Open Document
Open Document
709 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Swot Analysis Of Tim Hortons
competitors in the mall? What make your store unique?
The two stores products are similar but Aldo’s quality seems better, because at call it spring the thread was coming out and they seemed a bit dirty. Also the service was better in Aldo because when we came in the workers greeted us and introduced themselves, on the other hand the worker at spring was looking at the computer and didn’t even acknowledge when we came in. Besides there was only one worker in call it spring, while there was three in Aldo, so in call it spring customers had to wait to ask questions, check out or for a shoe size.
3. Write a detailed description of the characteristics of the customers.
Aldo’s target market is for men and women aged 16 to 45, with a chic, trendy, bold fashion sense. The people who shop from this store have a medium to high purchasing power and willingness to spend on their appearance/ image. This is because there products are not cheap, they are a bit
…show more content…
Does the competition do well in any of the following areas? Describe at least three of the below areas for competitors in the mall.

Location: Tim Horton’s is kind of hidden, it is where the new area is being built, although people exist that way so people might want to grab a warm drink for that cold day or cold drink for a warm day. Also the people who come from the go train come in that way and the first thing they see is the Tim Horton’s. On the other hand Starbucks is in an open area, it is on the side of the building close to the washroom, a lot of people stop by to the washroom they see Starbucks so they will start carving it. The exist is a bit further compared to Tim Horton’s.
Pricing: Tim Horton is much cheaper than Starbucks, in Tim Horton’s you can get a small coffee for is for $1.33, while a small coffee in Starbucks is $1.95. This is just the coffee; there is also a price difference in the food. For example a chocolate chip cookie in Tim Horton’s is $1.30, while a cookie in Starbucks is

You May Also Find These Documents Helpful

  • Powerful Essays

    Swot Analysis Of Hooters

    • 1489 Words
    • 6 Pages

    Daly, Pete. Grand Rapids Business Journal. 7/30/2012, Vol. 30 Issue 31, p14-14. 2/3p. , Database: Corporate ResourceNet…

    • 1489 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Great Canadian Dollar Store was established in 1993 by founders Bud and Vivian Walker. Their vision was a network of bright, clean, friendly dollar stores – a place where you would want to take your mother or your grandchildren. Together with their family and energetic representatives across Canada, they succeeded in building a successful network of franchised stores. Great Canadian Dollar Stores sell a variety of products at really (really) good prices. We've carved out a market niche pricing most products between $1.00 and $3.00 and providing customers with Extreme Value®. Great Canadian Dollar Stores offer these great prices in bright, clean, tidy stores…

    • 533 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Swot Analysis Of Costco

    • 117 Words
    • 1 Page

    Costco’s business model is also said as a subscription business model –which states that customers who want to shop at the store must buy a membership (currently $55 in the U.S.) with the promise of lower prices to make up for the initial cost. Costco wasn’t the first company to implement this business model companies like newspapers, gyms and telecommunication also earn their money from subscriptions.…

    • 117 Words
    • 1 Page
    Satisfactory Essays
  • Satisfactory Essays

    Unit 4

    • 474 Words
    • 2 Pages

    My comparisons are based on the surveys provided in the simulation. Tim’s seems to be offering a fair product but will need to compete with a chain coffee shop. This means he will have to offer exceptional service and value to his product. He needs to set himself apart from the standard chain store. He can achieve this by ensuring a wide variety of great products. Most importantly the service will make or break any retail establishment. Having great service and satisfied customers will keep them returning. The fact that he has an ideal location is a good start. Adding conveniences like debit card capability and wi-fi will only increase business.…

    • 474 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Tim Hortons Case

    • 833 Words
    • 4 Pages

    Tim Hortons has managed to find a price to which consumers can perceive value. They now adjust yearly for inflation. There is never crazy hikes in prices because they know they have found the happy medium, where quality meets price. Tim Hortons create their points of parity with consumers but have strong points of difference. Their points of parity are their product offerings, which mirror many coffee shops. The key points of difference are their speed, price and quality. If you can picture those three as overlapping circles Tims would be in the middle. Many Tim’s customers are looking for a quick in and out and of course good quality and low price. Tim Hortons sells all the machinery to all the franchises to ensure that the temperature is consistent wherever you go, they even have a cream dispenser to ensure that you get the same amount of cream whether you are in Newfoundland or Vancouver. All of Tim Hortons products center on coffee shop quick service items. Donuts, coffee/tea, sandwiches etc. can all be served in the under 2 mins Tim Horton requirement. They complement each other and do not create…

    • 833 Words
    • 4 Pages
    Satisfactory Essays
  • Good Essays

    I have chosen to discuss two examples, in relation to how the changing economic and competitive pressures have impacted organizations, and what these organization's reaction has been.…

    • 480 Words
    • 2 Pages
    Good Essays
  • Better Essays

    Target vs Wal Mart

    • 1640 Words
    • 7 Pages

    In this new change for Target, they have also made a big decision in deciding to go with Starbucks as their coffee provider inside their stores. This is big news to Canadian consumers whose local coffee shop is Tim Horton’s, because Target was considering Horton’s in their new shops [ (Target to Partner with Starbucks in Canada, 2012) ]. Target is continually growing in the United States and now internationally in Canada, and this corporate giant has the potential to continue its economic growth for years to come.…

    • 1640 Words
    • 7 Pages
    Better Essays
  • Satisfactory Essays

    Swot Analysis Tim Hortons

    • 662 Words
    • 3 Pages

    * Convert 15 – 30 existing Tim Horton’s restaurants to include Cold Stone Creamery; 15 – 30 new restaurants in US will be co-branded with Cold Stone Creamery…

    • 662 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Swot Analysis For Costco

    • 545 Words
    • 3 Pages

    • • • • • • • Background and Business Model Processes and Queues Management Supply Chain Strategy Quality Control Inventory Management Recommendations Q&A…

    • 545 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Their successful growth in the consumer foodservice over the years can be attributed to its insistence on quality, menu innovation and product development, great customer service, their expansion to non traditional location. (Tim Hortons Inc in Consumer Foodservice (Canada), 2015) Tim Horton most popular product over the years is its legendary coffee but also provide baked products, pastry, and accessories. (Euromonitor, 2015)…

    • 76 Words
    • 1 Page
    Satisfactory Essays
  • Good Essays

    Canada Swot Analysis

    • 692 Words
    • 3 Pages

    What are the benefits and disadvantages to Canada of being a member of international and intergovernmental organizations? (e.g. the UN and NATO)…

    • 692 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Canada Swot Analysis

    • 723 Words
    • 3 Pages

    Canada in North America - Has living next to the United States affected Canada in a positive or negative way?…

    • 723 Words
    • 3 Pages
    Good Essays
  • Good Essays

    What is the customer’s image of Smith’s Clothing store, whom is there customer, and how do they differ from Smith’s competitors? In performing this research they will gain a better understanding of their current clientele as well as the potential customer.…

    • 496 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Target Market Discussion

    • 470 Words
    • 2 Pages

    2. A discussion of the target market for this product or service. Was the target market segmented demographically (based on objective variable such as age, gender, family size, income, occupation, education, race, religion and/or nationality), geographically (based on where prospective consumers live or work), psychographically (based upon lifestyle, interests, hobbies, etc), or behaviorally(based on factors such as product features and usage rate)? Be specific, and keep in mind that the target market may actually be based on a combination of these factors.…

    • 470 Words
    • 2 Pages
    Good Essays
  • Better Essays

    The price is a major factor when differentating the two companies. For a medium Dunkin’ Donuts iced coffee, the price is $2.09, while at Starbucks, the same sized drink is priced at $2.79 ("The Coffee"). The customer will be paying more at Starbucks due to the experience, environment, fancy names, and a different taste (not necessarily a better taste as it depends on the customer 's preference).The menu options of both shops are particularly similiar, and just a few unique items make them differ from each other. Starbucks for example, use italian language to name their cup sizes and some drinks which causes it to be confusing for the first time customers. Starting off with the drinks, both shops will offer their customers various coffee flavors,…

    • 1320 Words
    • 4 Pages
    Better Essays