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Swot Analysis Of Sainsbury's

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Swot Analysis Of Sainsbury's
Sainsbury’s is pulling down its mobile virtual network operator (MVNO). After a little over two years of operation, the supermarket chain is pulling the plug. Reports state that talks between Salisbury’s and Vodafone, the carrier that provided the infrastructure of the MVNO, broke down.

As a result of the unsuccessful negotiations, the Sainsbury’s started to quietly pull out its monthly plans from its website. Marketing materials were pulled from the stores yesterday and the UK supermarket chain will be contacting existing customers to let them know about the next steps the company is taking.

Sainsbury’s MVNO will shutdown on January 15 next year. The sudden announcement will only give subscribers of Mobile by Sainsbury’s just over 90 days
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