top-rated free essay

Strategic

By ravenomg Sep 17, 2013 519 Words
ACNIELSEN M'SIA ENTERS STRATEGIC ALLIANCE WITH 99 SPEEDMART. (From Bernama The Malaysian National News Agency)
from BERNAMA, The Malaysian National News Agency KUALA LUMPUR, July 12 (Bernama) -- Marketing information provider, ACNielsen and 99 Speedmart retail chain has signed a strategic alliance which will give ACNielsen access to 99 Speedmart point-of-sale (POS) data and provides 99 Speedmart with a suite of reports via ACNielsen's Retailer Advisor Personal software 99 Speedmart offers a wide and comprehensive range of in-demand, essential and fast moving consumer goods. Its 44 outlets will be increased to 50 outlets by year-end, with an additional five to be added by 2007 ACNielsen Malaysia managing director, Steve Watt said ACNielsen is delighted with the partnership which will enable both organisations to leverage each other's strength to provide insights to the market The alliance will see ACNielsen providing market information from ACNielsen's Retail Index service, a continuous monitor of market trends based on retail audit data imput, to assist 99 Speedmart with their strategic planning and expansion plans.

U Mobile Expands Distribution Outlets Through Exclusive Partnership with Leading Mini Market Chain Kuala Lumpur, 10 June 2013–U Mobile Sdn Bhd, Malaysia's most dynamic and innovative 3G mobile operator, is bringing its products and services closer to consumers through an initial two-year exclusive contract with 99 Speedmart – one of the leading mini market chains in Malaysia. The partnership is yet another innovative and strategic initiative by U Mobile to expand its reach to a broader consumer market and provide greater accessibility of its products to consumers. This fruitful collaboration with 99 Speedmart entails an exclusive distribution of U Mobile prepaid SIM Packs and mobile reloads in over 430 99 Speedmart outlets within Klang Valley. Customers and current U Mobile prepaid subscribers can enjoy greater access to U Mobile products and services as they are now available in outlets closer to their homes or their whereabouts, making it more convenient for them to top-up and purchase a new SIM pack. Speaking about the partnership, Jaffa Sany Ariffin, Chief Executive Officer of U Mobile said, "By offering our products at 99 Speedmart, we now address a broader range of customers who normally shop in these outlets. They are part of our target markets for the prepaid segment and the availability of U Mobile prepaid products in these outlets will make it convenient for them to stay connected with friends and family.” “U Mobile is delighted to partner with 99 Speedmart, which has different sets of shoppers and has strong fundamental key retail measurements that our company can leverage on. We are set to see tremendous growth in our prepaid segment this year” he added. 99 Speedmart is a mini market retail chain that carries an assortment of groceries ranging more than 3,000 items in an inviting and well-organised environment with high in-stock position. The collaboration is another addition to the company’s existing partnership with other non-traditional distribution channels, including Giant, Singer, 7-Eleven, Cosway, Senheng and senQ stores, making the telco’s total distribution channels to more than 22,000 outlets nationwide.

Cite This Document

Related Documents

  • Strategic Management

    ...Ques 1:- “Strategy” and “Strategic Planning” is something that is done once a year which results in a report.  Others think it is market position, operational effectiveness or an idea or business model.  Strategy is choosing to perform different activities that can be preserved and that will provide a sustainable competitive advant...

    Read More
  • Strategic Management

    ...EXECUTIVE SUMMARY The essay provides a brief introduction to rapid, volatile and discontinuous change. It will elaborate that how these changes influence the organizational strategic management process and also incorporates some dissension related to it, which includes strategic analysis, strategic implementation and strategic evaluation. T...

    Read More
  • Strategic Management

    ...INTRODUCTION Strategic management is known to be a company’s game plan. Which includes the task of crafting, implementing and executing a company’s strategies .It is best looked upon as be a combination of planned actions that brings into play the structure of the company for the future. Specializing Strategic management companies are not ...

    Read More
  • strategic procurement

    ...unit in focus? Do you find these objectives aligned to organization’s strategic goals? Why or why not? b) Critically examine the organizational positioning of the department in terms of structure and power/ authority to influence strategic decision making c) Suggest any five major steps regarding how the department/ unit could be made more e...

    Read More
  • Strategic Choices

    ... TUI UNIVERSITY Sherrie Holman Module 4: Case Assignment MGT 599 Strategic Management October 4, 2013 Strategic Choices Executive Summary Business planning refers to a procedure through which both small and large companies determine actions that lead to the growth of revenue and increase the profits. The two most essential aspect...

    Read More
  • Strategic Management Components

    ... Strategic Management Components Your Name MGT/498 April 4, 2014 Your Instructor Strategic Management Components Strategic management is not just a set of boring rules in a book. It is a philosophy. An approach to business that can determine if the business is feasible, and once the business is up and running is the basis of...

    Read More
  • Strategic Management And Organisational Dynamics

    ...Running Head: STRATEGIC MANAGEMENT AND ORGANISATIONAL DYNAMICS Strategic Management And Organisational Dynamics [Name of the writer] [Name of the institution] Strategic Management And Organisational Dynamics Introduction Modern concept of а "Strategic making is considered thе high point оf ma...

    Read More
  • Strategic Management and Strategic Competitiveness

    ...RUNNING HEAD: STRATEGIC MANAGEMENT AND STRATEGIC COMPETITIVENESS 1 Strategic Management and Strategic Competitiveness XXXXXXXX Strayer University BUS 499 Business Administration Capstone XXXXXXXX April 18, 2013 STRATEGIC MANAGEMENT AND STRATEGIC COMPETITIVENESS 2 ...

    Read More

Discover the Best Free Essays on StudyMode

Conquer writer's block once and for all.

High Quality Essays

Our library contains thousands of carefully selected free research papers and essays.

Popular Topics

No matter the topic you're researching, chances are we have it covered.