Swot Analysis Of Jimmy John's

Jimmy John’s is a nation wide company appropriating the use of online marketing tactics to strengthen their brand. In analyzing jimmy john's media use, it becomes quite clear the company excels immensely on twitter compared to other social networking sites. On youtube, the company markets through the use of infrequent commercials, resulting in only hundreds to thousands of views. In retrospect, Jimmy John’s caters to the public with humorous tweets, audience engagement, and real time marketing tactics. The public responded to the consumer aimed marketing tactics, landing Jimmy John’s 471,000 twitter followers. The direct competitors of the sandwich company include, but are not limited to Subway, Quiznos, and Potbelly. While Jimmy John's marketing
In early internet years, Jimmy John’s lacked experience with this competent. Adapting and improving, Jimmy Johns now includes the use of this device with Twitter and instagram involvement. The company’s tweets may be characterized as humorous and friendly with the practice of developing memes and playing off current societal trends. On Hoot Suite Blog, Jimmy John’s was named to be a part of the top 4 brands making the most of memes in 2016 (Parker). The team aims to market to the teen/young adult generation, the primary twitter users. Jimmy John’s shifts their brand from just a sandwich chain to crafting humor and personality into the mix, adhering to customer engagement. On instagram, the company posts an artistic blend of photo advertising and video commercials. Jimmy Johns can be seen taking advantage of hashtags and community glorified events such as the post “Love Hugs Pups Subs #NationalPetDay” (@jimmyjohns 4/11/17). In Jimmy John’s instagram video of the Chicago Black Hawks, Jimmy John’s is seen using sponsoring brands to market and expose their content to outside audiences and groups. There is a lack of brand advocates on other social networking
While Jimmy John’s has gained popularity on Twitter with real time marketing and audience engagement, other social sites seem to be falling deeper out of popularity. Jimmy John’s struggles with their youtube account, counteracting their development of owned brand content. The company’s audience statistics are insufficient in comparison to competitor’s. The reason behind the dip appears to be a lack of frequency content and deficient appeals marketed to the audience. Jimmy John’s excelling popularity with Twitter, designates them to be one of the top brands in their field. Jimmy John’s uses audience engagement, brand advocating and real time marketing methods to appeal to audiences and create a positive user,consumer