Swot Analysis of Emi
If there are images in this attachment, they will not be displayed. Download the original attachment
Table of Contents
Pages
Executive Summary 1
Environmental Scanning 1
Forces affecting the Marketing Environment 2
Social Affects 2
Economical Affects 2
Technological Affects 2
Competitive Affects 2
Regulatory Affects 3
Introduction of EMI 3
Macro Environmental Analysis 3
Political Factors 4
Social Factors 4
Economical Factors 4
Technological Factors 4
Micro Environmental Analysis 5
Competitions from Substitutes 5
Threat of Entry 6
Rivalry between established players 6
Bargaining power of Buyers 6
Bargaining Power of Supplier 6
SWOT Analysis of EMI 7
Strengths 7
Weaknesses 7
Opportunities 7
Threats 7
UK Marketing Environment 8
EMI & UK Music Industry 8
Developing Marketing Strategies 9
Operational Marketing Strategies 9
Marketing Audit 9
Recommendation 10
References & Bibliography 11
EXECUTIVE SUMMARY: This report consist of three part the first part tells us the definition and the importance of environmental scanning that how environmental scanning important for the organization to enter in the market different types are and factors are discussed in detailed. Music is also known as “Food of Soul”, in this age every one got device in the shape of IPod, mp3 or some other music source to get enjoy. For the last few years the UK music industry has been so badly hit by the last decade due to the illegal
Table of Contents
Pages
Executive Summary 1
Environmental Scanning 1
Forces affecting the Marketing Environment 2
Social Affects 2
Economical Affects 2
Technological Affects 2
Competitive Affects 2
Regulatory Affects 3
Introduction of EMI 3
Macro Environmental Analysis 3
Political Factors 4
Social Factors 4
Economical Factors 4
Technological Factors 4
Micro Environmental Analysis 5
Competitions from Substitutes 5
Threat of Entry 6
Rivalry between established players 6
Bargaining power of Buyers 6
Bargaining Power of Supplier 6
SWOT Analysis of EMI 7
Strengths 7
Weaknesses 7
Opportunities 7
Threats 7
UK Marketing Environment 8
EMI & UK Music Industry 8
Developing Marketing Strategies 9
Operational Marketing Strategies 9
Marketing Audit 9
Recommendation 10
References & Bibliography 11
EXECUTIVE SUMMARY: This report consist of three part the first part tells us the definition and the importance of environmental scanning that how environmental scanning important for the organization to enter in the market different types are and factors are discussed in detailed. Music is also known as “Food of Soul”, in this age every one got device in the shape of IPod, mp3 or some other music source to get enjoy. For the last few years the UK music industry has been so badly hit by the last decade due to the illegal
References: Doole, I. and Lowe, R. (2007) International marketing Strategy: Analysis, development and Implementation, Thomson Learning, London Grant, R. M. (2008) Contemporary Strategy Analysis (6th Ed) Blackwell Publishing Ltd, Oxford. Grant, R. M. (2008) Cases to Accompany Contemporary Strategy Analysis (6th Ed) Blackwell Publishing Ltd, Oxford. Bachman, J (2007) “The big Record Labels’ not so big future” Business week, Available from: http://www.businessweek.com/bwdaily/dnflash/content/oct2007/db2007109_120106