Project Deliverable 1: SWOT Analysis Paper
Running head: Project Deliverable 1: SWOT Analysis
Project Deliverable 1: SWOT Analysis
Whitney N Wright
BUS599 Spring 2015 Strategic Management
Dr. Scott Holtzclaw
Assignment 1
April 27, 2015
Strayer University
Non-Alcoholic Beverage Industry Chosen: Whitney’s Soft Drinks
Trends
A market trend can be defined as a tendency of financial markets to move in a particular direction over time. These trends can be classified as secular for long time frames, primary for medium time frames, and secondary for the short time frames. If we take a look at the market trends for the non-alcoholic beverage industry we know that the major trends within this industry are natural product increments, growth of drinks in emerging markets, flavor-fullness in ingredients, mixture of diverse nutrients, and foraged ingredients. There are major trends within the non-alcoholic beverage industry and they can be listed as natural product increment, …show more content…
That’s around 25 grams of sugar per day for an adult of normal body mass index. Health officials feel that this percentage should be even lower for a better quality of life. A single soda can contains around 40 grams of sugar. Other risk that are associated with the non-alcoholic beverage industry is carbonated beverage volumes are falling, primarily in developed markets. Beverage Digest indicates a 3% fall in 2013 overall carbonated soft drink (or CSD) volumes in the US, making it the ninth straight year in which demand has declined. Previously, US CSD volumes declined by 1.2% and 1% in 2012 and 2011, respectively. There are also health concerns as well as taxes that are being posed in specific areas. An example of this can be seen in Mexico where they have the highest rate for obesity in the world. Because of this Mexico has imposed a 10% tax on sugary beverages to discourage the consumption of these drinks (Bailey,
Project Deliverable 1: SWOT Analysis
Whitney N Wright
BUS599 Spring 2015 Strategic Management
Dr. Scott Holtzclaw
Assignment 1
April 27, 2015
Strayer University
Non-Alcoholic Beverage Industry Chosen: Whitney’s Soft Drinks
Trends
A market trend can be defined as a tendency of financial markets to move in a particular direction over time. These trends can be classified as secular for long time frames, primary for medium time frames, and secondary for the short time frames. If we take a look at the market trends for the non-alcoholic beverage industry we know that the major trends within this industry are natural product increments, growth of drinks in emerging markets, flavor-fullness in ingredients, mixture of diverse nutrients, and foraged ingredients. There are major trends within the non-alcoholic beverage industry and they can be listed as natural product increment, …show more content…
That’s around 25 grams of sugar per day for an adult of normal body mass index. Health officials feel that this percentage should be even lower for a better quality of life. A single soda can contains around 40 grams of sugar. Other risk that are associated with the non-alcoholic beverage industry is carbonated beverage volumes are falling, primarily in developed markets. Beverage Digest indicates a 3% fall in 2013 overall carbonated soft drink (or CSD) volumes in the US, making it the ninth straight year in which demand has declined. Previously, US CSD volumes declined by 1.2% and 1% in 2012 and 2011, respectively. There are also health concerns as well as taxes that are being posed in specific areas. An example of this can be seen in Mexico where they have the highest rate for obesity in the world. Because of this Mexico has imposed a 10% tax on sugary beverages to discourage the consumption of these drinks (Bailey,