Swot Analysis for Pizza Connection

Topics: Pizza Hut, Pizza, Restaurant Pages: 3 (849 words) Published: June 27, 2007
SWOT Analysis for Pizza Connection


Pizza Connection demonstrates numerous strengths within the organization when meeting with the owner, Dave Collier. Mr. Collier explained to our firm that they have been successful and at the same time benefiting from the rise in popularity of pizza that swept across the country during the past few years. He also stated that, with this rise in popularity of pizza, his company took advantage of the trend and created the franchiser's home office to coordinate national and regional marketing which also included advertising support. In addition, Mr. Collier knows the market well and is willing to do whatever it takes to take advantage of the opportunity that may lay outside the company. Moreover, Dave Collier also explained to our firm that, because of the coordinated national and regional marketing strategy, it will also give a boost with the internal process within the organization. Mr. Collier also provided a strong product development support. With this strong product development support, there will be a new line of specialty pizzas that will expand Pizza Connection's market appeal. This is a very strong aspect to our firm because it shows that Pizza Connection is willing and ready to make the best changes for the company. Weakness

When there is strength, there is also weakness. During our meeting with Mr. Collier, he told us that he noticed a decline in sales. Over the past few months, the number of customers has declined steadily. He further explained to us that he believes that customer demands have changed. To be more in-depth, he believes that providing high-quality pizza at a reasonable price was no longer enough. Instead, providing speed, convenience, and alternative dining options is the key. Our firm then realized that these were some of the areas that they lack in: 1.) Dine-in customers; Pizza Connections were not providing dine-in patrons with fast enjoyable food. Customers now want to...
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