Papa John's Competitors
Summary
Microenvironment
The four major competitors, Pizza-Hut, Papa John's, Domino's, and Little
Ceasers are the market leaders in the take-out pizza industry. Having a strong brand
equity in the take-out pizza industry allows a company to gain a significant advantage
in the market. Customers in the take-out pizza industry place a high value on the product
quality and price of a company. Maintaining a good reputation is very important in this
industry for companies because customers will build a relationship with the company and
will keep on coming back or ordering from that company if they feel like they are getting
a good deal. Even though the take-out pizza industry is very competitive, many investors …show more content…
Those companies that promote their product and are able to distribute or deliver
that product efficiently are the companies that tend do be successful in the take-out pizza
industry. The four major competitors are known for their advertising and promoting in
this industry. These companies try to differentiate themselves in the industry by having
unique logos and catch phrases that express their great product or service (see Appendix
C for logos of the four major competitors). For example, Papa John's tries to distinguish
itself in the pizza industry as having "Better Ingredients, Better Pizza". Domino's wants
to be known in the industry as not just having great pizza, but as having that very fast and
efficient service when they use the phrase "Get the door! Its dominos". Little Ceasers
Pizza, a company that lost a lot of its market popularity when it suffered big losses from
1998 to 2001 (VBIC-Little Ceaser's), has been slowly climbing back by offering
"Quality Products + Great Taste + Favorite Food =Little Caesars Pizza!". Pizza-Hut, the
company with the biggest market share in the industry, is known as "The family …show more content…
B. Economic Factors that can influence the Take-Out Pizza Industry
Economic factors influence almost every industry, and the take-out pizza industry
is no exception. If prices of a product such as pizza go up by a significant amount, there
will probably be an affect such as less consumption of pizza by customers. One other
thing that could happen is, due to the various prices of pizza in the industry, customers
could also buy cheaper pizza with lower quality to compensate for the rising prices.
However, usually when the price of a product goes up, especially such as food,
consumers tend to substitute that good or product with a cheaper good or product. In a
bad economy, people tend to spend less and save more. Therefore, people will probably
spend less on pizza compared to what they would in a better economy. On the other hand,
if the income of people or families were to increase, there will probably be a rise in the
consumption of a product such as pizza. When people have more money, they tend
Microenvironment
The four major competitors, Pizza-Hut, Papa John's, Domino's, and Little
Ceasers are the market leaders in the take-out pizza industry. Having a strong brand
equity in the take-out pizza industry allows a company to gain a significant advantage
in the market. Customers in the take-out pizza industry place a high value on the product
quality and price of a company. Maintaining a good reputation is very important in this
industry for companies because customers will build a relationship with the company and
will keep on coming back or ordering from that company if they feel like they are getting
a good deal. Even though the take-out pizza industry is very competitive, many investors …show more content…
Those companies that promote their product and are able to distribute or deliver
that product efficiently are the companies that tend do be successful in the take-out pizza
industry. The four major competitors are known for their advertising and promoting in
this industry. These companies try to differentiate themselves in the industry by having
unique logos and catch phrases that express their great product or service (see Appendix
C for logos of the four major competitors). For example, Papa John's tries to distinguish
itself in the pizza industry as having "Better Ingredients, Better Pizza". Domino's wants
to be known in the industry as not just having great pizza, but as having that very fast and
efficient service when they use the phrase "Get the door! Its dominos". Little Ceasers
Pizza, a company that lost a lot of its market popularity when it suffered big losses from
1998 to 2001 (VBIC-Little Ceaser's), has been slowly climbing back by offering
"Quality Products + Great Taste + Favorite Food =Little Caesars Pizza!". Pizza-Hut, the
company with the biggest market share in the industry, is known as "The family …show more content…
B. Economic Factors that can influence the Take-Out Pizza Industry
Economic factors influence almost every industry, and the take-out pizza industry
is no exception. If prices of a product such as pizza go up by a significant amount, there
will probably be an affect such as less consumption of pizza by customers. One other
thing that could happen is, due to the various prices of pizza in the industry, customers
could also buy cheaper pizza with lower quality to compensate for the rising prices.
However, usually when the price of a product goes up, especially such as food,
consumers tend to substitute that good or product with a cheaper good or product. In a
bad economy, people tend to spend less and save more. Therefore, people will probably
spend less on pizza compared to what they would in a better economy. On the other hand,
if the income of people or families were to increase, there will probably be a rise in the
consumption of a product such as pizza. When people have more money, they tend