Unit 3 P4 Feasibility Study
Task 1
In this task I 'm going to state internal and external sources of secondary information which pizza restaurant is most likely to use and why, including advantages and disadvantages.
Internal sources – This is information that is already stored in Pizza Restaurant database. It is considered as a first option of information because it is quickest, cheapest and most adroit source of data avialable. Sales record. According to the sales record during the last 6 months pepperoni was a bestseller pizza. Also the same record shows that most of the sales were taking place in the second part of day (afternoon). All of this is giving the possibility to assume that new restaurant 's closing hours has to be extended until the middle of the night, …show more content…
In other case it can be viewed as too subjective and ethical principles contravene.
3. Electronic surveys
Electronic surveys provides access to a wide scale of auditorium and currently is the most popular method of research. Pizza restaurant has the Facebook page with a couple thousands of subscribers, where dozens of comments and advices are written on a daily basis. Opinions taken from the page gives the possibility to understand very basic factors, which may be hard to guess.
Advantages
The main advantages of electronic surveys is that, it can reach an unlimited amount of people around the world, its simplicity, cheap/free, and not time consuming at all.
Disadvantages
Anyone can take a survey, if it is made public meaning you will get time wasters and since you cannot control who takes it, your results probably are not valid nor can they be replicated. In short results might be ruined.
Task 3: AC 3
This is the market research plan that provides a thorough examination of how a product or service of new pizza restaurant will fare in a defined area.
Bibliography
Task 1
Adrian Palmer, Bob Hartley (1999). The Business and Marketing Environment. Berkshire, SL6 2QL, England: McGraw-Hill Publishing Company. Page
In this task I 'm going to state internal and external sources of secondary information which pizza restaurant is most likely to use and why, including advantages and disadvantages.
Internal sources – This is information that is already stored in Pizza Restaurant database. It is considered as a first option of information because it is quickest, cheapest and most adroit source of data avialable. Sales record. According to the sales record during the last 6 months pepperoni was a bestseller pizza. Also the same record shows that most of the sales were taking place in the second part of day (afternoon). All of this is giving the possibility to assume that new restaurant 's closing hours has to be extended until the middle of the night, …show more content…
In other case it can be viewed as too subjective and ethical principles contravene.
3. Electronic surveys
Electronic surveys provides access to a wide scale of auditorium and currently is the most popular method of research. Pizza restaurant has the Facebook page with a couple thousands of subscribers, where dozens of comments and advices are written on a daily basis. Opinions taken from the page gives the possibility to understand very basic factors, which may be hard to guess.
Advantages
The main advantages of electronic surveys is that, it can reach an unlimited amount of people around the world, its simplicity, cheap/free, and not time consuming at all.
Disadvantages
Anyone can take a survey, if it is made public meaning you will get time wasters and since you cannot control who takes it, your results probably are not valid nor can they be replicated. In short results might be ruined.
Task 3: AC 3
This is the market research plan that provides a thorough examination of how a product or service of new pizza restaurant will fare in a defined area.
Bibliography
Task 1
Adrian Palmer, Bob Hartley (1999). The Business and Marketing Environment. Berkshire, SL6 2QL, England: McGraw-Hill Publishing Company. Page