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House of Quality Matrix

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House of Quality Matrix
CONTENTS AT A GLANCE
Topic
Page
Product: The Pizza
3
Pizza Defined
3
Varieties in Pizza
3
Product Development: The Pizza
4
Ingredients and Varieties Selection
4
Quality Function Deployment
5
What’s QFD?
5
House of Quality
6
House of Quality of Pizza
9
Identify the customer wants
9
Identify how the product will satisfy the customer’s wants
10
Identify relations between our “hows”
12
Develop importance ratings
13
Evaluate competing products
14
Determine the technical attributes
14
Final HOQ of Pizza
15
Areas of Applications of QFD
16
References
17

PRODUCT: The PIZZA
Pizza Defined
Basically, Pizza is an oven-baked, flat, disc shaped bread usually topped with tomato sauce and mozzarella (made from domesticated water buffalo milk) and then a selection of meats, salamis, seafood, cheeses, vegetables and herbs depending on taste and culture. So, simply it means that Pizza constitutes of (1) disc shaped bread, (2) sauce, (3) meat, (4) seafood, (5) vegetables and/or (6) herbs. So, pizza should have many varieties depending upon either the quantities of these components being added, or upon the types of components being added according to the culture.
Varieties in Pizza
There are many varieties of pizza depending upon the eatable they are having, the method of baking and size of pizza. Some with there ingredients are given below:
Neapolitan Pizza
(Fresh tomato, mozzarella, wheat flour, yeast, salt and water)
Lazio-styled Pizza
(Rectangular pizza, tomato, sliced mozzarella, olive oil)
White Pizza
(Omits tomatoes, substituting sour cream)
Pizza Romana
(Tomato, mozzarella, anchovies, oregano, oil)
Four Seasons Pizzas
(In this kind of pizza, ingredients are not gently mixed with each other; they just are placed on the bread slices and send to oven for baking)
Four Cheese Pizzas
(Tomatoes, mozzarella, stracchino, fontina, gorgonzola)
Sicilian-styled pizza
(Tomato sauce, cheese, garlic, basil, and oregano)

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