Professor Kimberly Bonsky
BUS 351- Business, Society, and Government
September 19, 2014
STARBUCKS STAKEHOLDER ANALYSIS
Over the past four decades, Starbucks has become the undisputed leader when it comes to the retail, coffee business. With being the leader in a multinational industry, Starbucks understands that it has to manage and maintain its relationships with all its stakeholders in order to continue its reign on coffee. In the most generic form of stakeholder groups, Starbucks has an effect on its Employees, Customers, Community, Suppliers, Shareholders, Government, and Competitors. These are standard stakeholders of almost every business that operates in the United States or overseas. To narrow it done to a more definitive idea of what Starbucks has an impact on, each generic group has subgroups or specific stakeholders associated to it.
WHO ARE THE FIRM’S STAKEHOLDERS? Specific employee stakeholders can be the typical Starbucks employees, such as the green apron wearing baristas and the general managers of each franchise. The several types of barista employees that work at Starbucks vary from older to younger employees, male to female employees, and even majority to minority group employees. However, some people may overlook the coffee bean farmers that hand pick the coffee cherries. Specific customer stakeholders can be as common as the regular consumer that gets his or her cup of coffee before
2 each work day. It can also be the global markets around the world that each Starbucks has operated a franchise in. The community itself can be separated into more specific categories that each has a stake in Starbucks’ operations. The standard community can be the residents that live near a Starbucks coffee shop or residents that travel just to purchase goods at that particular coffee shop. The environment as a whole is part of the community, stakeholders group. The environment where the coffee is produced and how
Cited: Starbucks Coffee Company. Starbucks Global Responsibility Report Goal and Progress 2013. Seattle, WA: Starbucks, 2014. Web. 19 Sept. 2014