Andrew Ehlert 1
Professor Kimberly Bonsky
BUS 351- Business, Society, and Government
September 19, 2014
STARBUCKS STAKEHOLDER ANALYSIS
Over the past four decades, Starbucks has become the undisputed leader when it comes to the retail, coffee business. With being the leader in a multinational industry, Starbucks understands that it has to manage and maintain its relationships with all its stakeholders in order to continue its reign on coffee. In the most generic form of stakeholder groups, Starbucks has an effect on its Employees, Customers, Community, Suppliers, Shareholders, Government, and Competitors. These are standard stakeholders of almost every business that operates in the United States or overseas. To narrow it done to a more definitive idea of what Starbucks has an impact on, each generic group has subgroups or specific stakeholders associated to it. WHO ARE THE FIRM’S STAKEHOLDERS?
Specific employee stakeholders can be the typical Starbucks employees, such as the green apron wearing baristas and the general managers of each franchise. The several types of barista employees that work at Starbucks vary from older to younger employees, male to female employees, and even majority to minority group employees. However, some people may overlook the coffee bean farmers that hand pick the coffee cherries. Specific customer stakeholders can be as common as the regular consumer that gets his or her cup of coffee before
each work day. It can also be the global markets around the world that each Starbucks has operated a franchise in.
The community itself can be separated into more specific categories that each has a stake in Starbucks’ operations. The standard community can be the residents that live near a Starbucks coffee shop or residents that travel just to purchase goods at that particular coffee shop. The environment as a whole is part of the community, stakeholders group. The environment where the coffee is produced and how Starbucks affects the citizens of that country is part of the community aspect. All the public programs, like Youth Leadership or LeadersUp, in which Starbucks partakes in is its part to help the community.
Just like every other stakeholder that affects or is affected by Starbucks’s presence, suppliers are vital to the business supply chain that Starbucks has administered in order to achieve smooth operations throughout the whole company. Specific suppliers are as simple as the supplier or farmer that supplies the coffee bean that Starbucks uses in its world famous cup of coffee. Other suppliers are the suppliers that manufacturer the cup with the company’s logo on it that people have grown to love. Anything that the company does not make itself can easily be shipped to them through suppliers from all over the world.
Shareholders, in the general sense, are simply individuals or organizations that possess their own shares of stock in Starbucks. Shareholders collectively own parts of Starbucks and ultimately have the right to make decisions that affect how Starbucks operates. Franchisees of the coffee company are a more specific group in the shareholder aspect of stakeholders.
Franchisees handle the everyday operations at the local level of Starbucks and have a major effect on how certain Starbucks are perceived by the community it serves.
Government has several levels that Starbucks must comply to in order to continue its success as the top tier of the coffee industry. It must follow regulations and laws set by federal, state, and local level of government. Laws such as environmental laws set by the Environmental Protection Agency (EPA) and building code laws are enforced by both the federal and state government in regards to proper safety measures. Labor laws include minimum wage, the child labor laws, and worker protection procedures enforced by the Occupational Safety and Health Administration (OHSA). Government is a huge contributor...
Cited: Starbucks Coffee Company. Starbucks Global Responsibility Report Goal and Progress
2013. Seattle, WA: Starbucks, 2014. Web. 19 Sept. 2014
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