The Distinctive Growth Tale of Starbucks

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Table of Contents

.1. Introduction1.1 Distinctive Growth Tale of Starbucks 1.2 Strategic Deportment1.3 Starbuck as a Global Corporation 1.4 Impact on the international economy | 2. International Marketing Strategies of Starbucks Corporation2.1 Marketing Mix 2.2 SWOT Analysis 2.2.1 Internal Environment 2.2.2 External Environment2.3 International Marketing Strategies 2.4 Implication of marketing strategies On Starbucks Global success | 3. Role as a CEO of Starbucks 3.1 Problem identification 3.2 Solution to the problem | 4. Conclusion | 5. References |
1. Introduction
1.1 Distinctive Growth Tale of Starbucks
Starbucks the known name in the world of coffee business had started off with little company which now has transformed in a successful corporation. This brand has gained remarkable success over period of time and has proved itself as a reputable coffee provider in term of taste and quality. The major contribution in this success was their aggressive expansions strategies. These strategies have enabled them to develop a dense chain of stores not only in America but all over the world. Their strategic approach towards the business has enabled them to gain value of $12 billion in 2008 from $2.9 billion in 1998 (Higbee, Liaw, Ting, Tjho, ton, 2008).
Starbucks unique selling proposition was their brand image. They have always placed itself as an exclusive brand and have enabled their customers to experience a rich taste in comfortable environment. They have emerged as a leading global company with the perspective of making difference in people’s life by delivering quality based product all around the globe. Presently the company is working at their best in Bahrain, Canada, Hong Kong, Israel, Japan, Kuwait, Egypt, Switzerland, Taiwan, Thailand, United Kingdom, United States, South Korea, Singapore, China, Philippines, Australia, Oman, Malaysia, Qatar and Saudi Arabia (Taghred, Ehab Aziz, Bassem Naguib,



References: * Beatriz, Shuang Ni. (2008). Entry modes of starbucks. Available: http://www.scribd.com/doc/Starbuck-strategic-analysis-term-paper. Last accessed 30 September 2011 * Boscheratto P, Chitaraju B, Toth M * Georgia Fligh. (2007). Grinding Out Success Next to Starbucks. Available: http://money.cnn.com/magazines/business2/business2_archive/.htm. Last accessed 30 September 2011. * Herve R, (2004). The past, present and future of Starbucks corporation. Available: http://www.calarosbay.com/files/StarbucksCaseStudy.pdf. Last accessed 30 September 2011. * Katie Tewell, Bethany Odom, Kelly Snider. (2006). Starbucks Marketing plan. Available: http://www.franklincollege.edu/pwp/BOdom/SampleWorkStarbucks.pdf. Last accessed 30 September. * Nancy F.Kohen, Marya Besharov, Katherine Miller. (2008). Starbucks coffee company in 21st century. Available: Harvard digital library. Last accessed 30 September 2011. * Rebecca Larson. (2009). Marketing Strategy and Alliances Analysis of Starbucks. Available: http://digitalcommons.liberty.edu. Last accessed 30 September 2011. * Robert Gibson. (2007). Starbucks Corporation: How to Improve the Current Marketing Strategy. Available: www.plu.edu. Last accessed 29 September 2011. * Starbucks. (2011). Our Mission Statement. Available: http://starbucks.co.uk/about-us/company-information/mission-statement. Last accessed 29 September 2011. * Taghred khattab, Ehab Aziz, Bassem Naguib. (2008). Strategic analysis of Starbucks. Available: http://www.scribd.com/doc/9913996/Starbuck-strategic-analysis-term-paper. Last accessed 29 September 2011. * Tulepbergenova Aigerim. (2010).Available: http://www.businesstoday.org/online-journal/starbucks-global-expansion. Last accessed 29 September 2011. * Zack Higbee, Chen yee Liaw, Calvin Ting, Kelvin Tjho, Michelle Ton. (2008). the future of Starbucks. Available: http://www.mcafee.cc/Classes/BEM106/Papers/2008/Starbucks.pdf. Last accessed 29 September 20 11.

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