Uop Mgt/598
Week 4- LT Project Plan
University of Phoenix
Consulting Plan
MGT/598
Week 4- LT Project Plan
Introduction
The goal for Team A in week two was the continuation of the team project proposal. This next phase in the evaluation includes an outline of the project scope, project risk management plans, and contingency plans. Also included in this project plan is the project budget and strategies to execute this plan. The learning team will not only highlight these areas but include specific details around these outlined topics.
Project Scope
Company Mission, Values, and Objectives Starbucks mission is a visionary statement that outlines the company’s objectives as follows: “to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time” (Starbucks, 2013). The company’s values include quality, passion, fully engaging customers, humanity and enjoyment of life, setting the standard for being good neighbors, and accountability (Starbucks, 2013). Starbucks currently sets the standard in one market sector: whole bean coffee distribution within the United States. However, as Team A consultants identified, the company jeopardizes its frontrunner industry position by not expanding. Team A consultants discussed two primary expansion opportunities, specifically expansion of the company’s product portfolio and expansion of the company’s primary product, coffee, into foreign markets. Although both expansion options provide great competitive advantage for Starbucks, expansion into strategic foreign markets provides the most opportunity for competitive advantage and is most aligned with the company’s values as it enables the company to set standards in new industry sectors and broaden the neighborhoods in which it serves.
Strategic Positioning Starbucks is classified within six industries, specifically snack and nonalcoholic beverage bars, tea and coffee, eating places, grocery stores, miscellaneous food stores, and beverage
University of Phoenix
Consulting Plan
MGT/598
Week 4- LT Project Plan
Introduction
The goal for Team A in week two was the continuation of the team project proposal. This next phase in the evaluation includes an outline of the project scope, project risk management plans, and contingency plans. Also included in this project plan is the project budget and strategies to execute this plan. The learning team will not only highlight these areas but include specific details around these outlined topics.
Project Scope
Company Mission, Values, and Objectives Starbucks mission is a visionary statement that outlines the company’s objectives as follows: “to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time” (Starbucks, 2013). The company’s values include quality, passion, fully engaging customers, humanity and enjoyment of life, setting the standard for being good neighbors, and accountability (Starbucks, 2013). Starbucks currently sets the standard in one market sector: whole bean coffee distribution within the United States. However, as Team A consultants identified, the company jeopardizes its frontrunner industry position by not expanding. Team A consultants discussed two primary expansion opportunities, specifically expansion of the company’s product portfolio and expansion of the company’s primary product, coffee, into foreign markets. Although both expansion options provide great competitive advantage for Starbucks, expansion into strategic foreign markets provides the most opportunity for competitive advantage and is most aligned with the company’s values as it enables the company to set standards in new industry sectors and broaden the neighborhoods in which it serves.
Strategic Positioning Starbucks is classified within six industries, specifically snack and nonalcoholic beverage bars, tea and coffee, eating places, grocery stores, miscellaneous food stores, and beverage
References: Davoren, Julie. 2013. Project Management and Communication. eHow. Retrieved on April 27, 2013 from http://www.ehow.com/info_7743163_project-management-communication.html Brown, Susie. 2012. 10 Time Management Best Practices for Project Managers. Bright Hub PM. Retrieved on April 27, 2013 from http://www.brighthubpm.com/resource-management/103493-ten-time-management-best-practices-for-project-managers/ Charvat, Jason P Retrieved on April 27, 2013 from http://www.techrepublic.com/article/gain-and-maintain-authority-to-ensure-project-success/1050166 Bowen, Ronda Retrieved on April 27, 2013 from http://www.brighthubpm.com/resource-management/63004-top-ten-tools-for-managing-project-resources/ Porter, M Porter, M. E. (1998). Competitive Strategy. Techniques for Analyzing Industries and Competitors Morning Star (2013). Starbucks Corporation. Retrieved from http://financials.morningstar.com/company-profile/c.action?t=SBUX®ion=USA&culture=en-us Marketing Teacher Starbucks (2013). Our Starbucks Mission Statement. Retrieved from http://www.starbucks.com/about-us/company-information/mission-statement