Sony Ericsson Swot Analysis
Sony Ericsson SWOT Analysis Strength
Diversity among products.
Sony as a brand name.
Weakness
Lack in understanding Customer Preferences
Less technology advancement
Lack of user centered designs.
Lack of Brand awareness globally
Opportunities
Mobile phones market in developing
High % of young market
Strong Customer demand for innovative product
High Disposable income in emerging markets.
Network capabilities and low tariff of service providers.
Threats
Landline penetration and introduction of Sky phones for rural areas.
Intense competition.
Bargaining power of consumers.
The Marketing Mix and Product Strategy
Key marketing strategies which are identified:-
The products should be stylish and in with the current trend and technology. One of the noted trends is the ‘only touch screen' mobile handsets, with the advent of iphone from Apple and a phone from the LG-
Prada tie-up. If the emerging markets and trend are focused, then style would play a major role as the Nepalese consumers are mostly young adults with an increasing amount of disposable income and they look for brands which are fashionable, especially.
Sony Ericsson should be differentiated according to pricing. With heavy competition cutting down on the profits, Future Tech (Sony Ericsson) should look into new markets using the penetration pricing technique and create a new market segment, like what Nokia did in India with their Nokia
1130 mobile which was a dust proof phone with a torch.
Product differentiation could be done on the basis of the respective bundling; if it focuses on music player then it should be placed in a separate category from the handset which has camera as its specialty.
The emphasis should be given to direct marketing and customer relationship management (CRM).)
The Marketing Mix and Product Strategy
A key part of brand development is making your brand more instantly accessible in memory and that's what
Diversity among products.
Sony as a brand name.
Weakness
Lack in understanding Customer Preferences
Less technology advancement
Lack of user centered designs.
Lack of Brand awareness globally
Opportunities
Mobile phones market in developing
High % of young market
Strong Customer demand for innovative product
High Disposable income in emerging markets.
Network capabilities and low tariff of service providers.
Threats
Landline penetration and introduction of Sky phones for rural areas.
Intense competition.
Bargaining power of consumers.
The Marketing Mix and Product Strategy
Key marketing strategies which are identified:-
The products should be stylish and in with the current trend and technology. One of the noted trends is the ‘only touch screen' mobile handsets, with the advent of iphone from Apple and a phone from the LG-
Prada tie-up. If the emerging markets and trend are focused, then style would play a major role as the Nepalese consumers are mostly young adults with an increasing amount of disposable income and they look for brands which are fashionable, especially.
Sony Ericsson should be differentiated according to pricing. With heavy competition cutting down on the profits, Future Tech (Sony Ericsson) should look into new markets using the penetration pricing technique and create a new market segment, like what Nokia did in India with their Nokia
1130 mobile which was a dust proof phone with a torch.
Product differentiation could be done on the basis of the respective bundling; if it focuses on music player then it should be placed in a separate category from the handset which has camera as its specialty.
The emphasis should be given to direct marketing and customer relationship management (CRM).)
The Marketing Mix and Product Strategy
A key part of brand development is making your brand more instantly accessible in memory and that's what