Swot Analysis

Topics: Hotel, Kuala Lumpur, Negeri Sembilan Pages: 4 (916 words) Published: June 7, 2013
1.0INTRODUCTION
Ancasa AllSuites Resort was established in May 2003 and at that time, it was known as Impiana Resort Apartment. In February 2004, they have changed their name to Ancasa AllSuites Resort and Spa. It is located by the famous beach of Teluk Kemang, Port Dickson, Negeri Sembilan. It is only 90 minutes away from Kuala Lumpur, 60 minutes away from Kuala Lumpur International Airport (KLIA) and 10 minutes away from town of Port Dickson. This resort is rated as 4-star hotel and well known for its beautiful landscape, ‘one of a kind’ Balinese Garden and large holiday dwellings since their main target market is families. Ancasa AllSuites Resort and Spa offers comfortable facilities such as accommodation, meeting rooms and banquet, recreational activities, sea sport activities and dining services. The uniqueness of Ancasa is where they offer large holiday dwellings that could accommodate a family of four or more. Ancasa offers varieties of bedroom apartments that have been furnished with ethnic interior décor and spacious living room. Other than that, Ancasa has the necessary infrastructure in organizing variety of functions. They have three meeting rooms; Kayangan I, Kayangan II and Kayangan III that can fit 150 persons each at one time. Besides, they also offer recreational facilities such as swimming pool, outdoor games, indoor games and sea sport games. Guests could try horse riding, kayaking, snorkelling or even beach volleyball. They also provide dining services which are Saffron Brasserie and Steamboat Express. Since Ancasa introduced new concept of resort marketing in Port Dickson where they are keen to organize family days or corporate functions, business has picked up tremendously and their weekend occupancy rate jumped to almost 90% and 99% on a busy weekend. These help to contribute to the Ancasa’s stability in the service sector especially hospitality industry in Malaysia.

1.1SWOT ANALYSIS
SWOT Analysis is a model that analyzes an...
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